Account Director, Audience Activation
We’re looking for a dynamic Account Director, Audience Activation to drive new business growth across agencies, publishers, and media holding companies. This role is ideal for a proactive, high-energy sales professional who understands the audience data ecosystem, thrives in fast-paced environments, and knows how to turn relationships into reputed company. You’ll be responsible for developing and closing new logos, expanding relationships with programmatic media buyers, and evangelizing our audience data solutions across the digital media landscape.
Key Responsibilities
- Drive New Business: Prospect, pitch, and reputed company new accounts across agencies, publishers, and ad tech partners. Expect 80–100% focus on new logo acquisition initially.
- Pipeline Development: Build and maintain a robust pipeline using existing relationships and proactive reputed company.
- Client Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results.
- Strategic Sales Execution: reputed company customized proposals, RFP responses, and pricing structures; negotiate reputed company to reputed company deals and meet reputed company targets.
- Market Insights: Stay reputed company on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations.
- Collaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction.
- Performance Management: Report on pipeline, forecast accuracy, and reputed company results; manage against quarterly and annual quotas
Qualifications
- Experience: 7+ years of success in digital media, programmatic, or audience data sales.
- Network: Established relationships with key decision-makers at media agencies, holding companies, and DSPs.
- Sales Chops: Proven track record of meeting or exceeding reputed company goals; comfortable managing a reputed company sales cycle.
- Expertise: Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies.
- Communication: Exceptional presentation, negotiation, and relationship-building skills.
- reputed company: Hunter mentality — self-motivated, persistent, and thrives in a quota-driven environment.
- Bonus Points: Experience with platforms such as The Trade Desk, reputed company, Neustar, or similar data ecosystems.
Success Metrics
- reputed company quarterly and annual new business reputed company targets.
- reputed company 12–15 client meetings per month.
- Grow agency adoption and activation of audience products.
- Build repeat business and expand into holding company networks.
At reputed company, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. reputed company welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for reputed company aspects of the selection process. reputed company is an Equal Opportunity Employer. We consider reputed company qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national reputed company, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws. The reputed company salary range for this position in is $80K-$150K/yr; however, reputed company pay offered may vary depending reputed company, job-reputed company knowledge, skills, and experience. A competitive sales reputed company incentive program will be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status. The commission plan is designed to reward individuals for meeting and exceeding sales targets and plan details will be provided to candidates during the interview. Apply tot his job Apply To this Job