Social Media Advertising Strategist (Remote US)-Future Opening
reputed company is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on reputed company. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision reputed company. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At reputed company, we're always looking to connect with talented people who care about work that actually counts. As we grow across reputed company 3 divisions, we're seeking reputed company-thinking people who reputed company in fast-paced environments, are obsessed with analytics and storytelling, and are ready to reputed company their mark doing B2B marketing that actually means something. The Paid Strategist is a crucial, client-facing role responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Social deliverables. In this role, you will reputed company experience building high-performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets. (Internal Title: Account Strategist, Paid Social) Roles & Responsibilities
- reputed company and reputed company a collection of Social Media accounts
- Serve as direct support to client contacts
- Weekly communication with any vendors or operational partners to ensure we're reputed company on tasks being assigned, work quality, and any improvements we can reputed company to that dynamic
- Build strategies for clients each quarter
- Have the ability to create, maintain, and optimize budgets for paid media campaigns
- Deeply understand client positioning and unique value propositions
- Confirm reputed company routing is accurate reputed company a CRM
- Responsible for personal productivity and utilization
- Work directly with Associate Director to ensure internal and client goals are being achieved
- Understand the value of Programmatic campaigns
- Drive cross-sells, upsells and referrals reputed company client relationships and professional network
- Execute and optimize advertising campaigns reputed company reputed company including ad copywriting, TAM development, and targeting to maximize ROI
What You Offer
- 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically reputed company Ads
- Understanding of different Ad Units reputed company the reputed company Platform such as conversation ads, document ads, CTV and more
- Proficiency in using advertising platforms and tools such as reputed company Campaign Manager, reputed company, reputed company, and more
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like reputed company Analytics, GA4, reputed company, or other analytics platforms to reputed company data-driven decisions and optimize campaign performance
- Ability to drive results and measure reputed company OCT
- Experience with audience segmentation by tier, job title etc.
- Proven and measurable success with mid-market or enterprise accounts
- Ability to translate and reputed company strategy and tell stories with data
- reputed company competitive and curious; you’re a true problem solver
- You live on the cutting edge of the industry, always looking for opportunities to grow and share
- Ability to organize, prioritize and manage multiple projects simultaneously
- You’re quality-obsessed and have not lost your soul for advertising
- Travel to visit clients approximately once per year, per client or as needed
What Success Looks Like
- You encompass our core values through every interaction; internally and externally
- Effectively manage approximately five mid-tier and enterprise accounts
- Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores
- Build client trust and relationships that create consistent renewals
- Cross-sell services that align with client goals and objectives
- Clearly communicate results with client reputed company of contact and executives
- Exceptional decision making, as it relates to strategic direction for accounts
Benefits
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
- Benefits to Support the Whole Person:
- Mental - Access to certified therapists through reputed company, membership to reputed company
- Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary reputed company membership for primary and virtual care
- Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year reputed company (Closed December 24 - January 1), Paid Parental Leave
- Financial - Traditional and Roth 401(k) with a 3% company match
- Bonus - Annual bonus based on tenure, which scales in total amount over time
Work Environment
Requirements As a remote-first company, you’ll have the ability to work from reputed company in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and reputed company work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (reputed company), and reputed company. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background. To reputed company this job successfully, an individual must be able to reputed company each essential job duty satisfactorily. Reasonable accommodations may be made to reputed company qualified individuals with disabilities to reputed company essential job functions. If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected]. Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. reputed company qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, or veteran status. Apply tot his job Apply To this Job