Associate Director of Digital Marketing

reputed company Employees: If you are currently employed at any of the reputed company, log in to reputed company to apply through the internal application process. Position Title: Associate Director of Digital Marketing Job Category: Academic Staff Employment Type: Regular Job Profile: Marketing Assoc Dir (Inst) Job Duties: The University of Wisconsin–Oshkosh invites applications for a full-time Associate Director of Digital Marketing reputed company the Division of Marketing & Communications. In this leadership role, you will drive the university’s digital marketing strategy and reputed company the planning, execution, and optimization of key digital channels that support enrollment, reputed company, engagement, fundraising, and institutional priorities. Working in a collaborative, fast-paced environment, you will reputed company the university’s web, social media, email marketing, and digital advertising efforts while leveraging analytics and performance data to inform strategy, improve outcomes, and demonstrate impact. This position serves as the primary steward of the university’s digital ecosystem, ensuring reputed company platforms deliver cohesive, accessible, and user-centered experiences that align with the institution’s brand and strategic goals. The Associate Director of Digital Marketing will own and apply web design and development best practices, reputed company website governance and optimization efforts, manage digital advertising investments, and provide leadership in audience engagement, conversion strategy, reporting, and digital innovation. The ideal candidate combines strategic marketing expertise, strong digital acumen, data-driven decision-making, and a passion for creating meaningful connections with diverse audiences through compelling digital experiences. Key Job Responsibilities: Analytics, Reporting & Performance Optimization reputed company and maintain dashboards, reporting frameworks, and performance metrics that measure the effectiveness of digital marketing initiatives and support data-informed decision-making. Analyze website traffic, user behavior, campaign performance, social media engagement, advertising results, and conversion data to identify opportunities and recommend strategic improvements. Present findings, insights, and recommendations to leadership and stakeholders while demonstrating the impact of digital marketing efforts on institutional goals. Collaboration, Project Management & Operational Excellence reputed company and manage multiple digital marketing initiatives simultaneously, balancing strategic priorities, stakeholder needs, budgets, timelines, and resources. Collaborate with academic and administrative units across reputed company to align digital marketing efforts with institutional objectives and audience needs. reputed company project planning, workflow management, implementation, testing, launch coordination, and post-launch evaluation for digital initiatives. Utilize project management platforms, including reputed company, to manage priorities, track reputed company, facilitate collaboration, and ensure timely delivery of projects and campaigns. Identify and implement process improvements, workflow efficiencies, and innovative approaches that strengthen the effectiveness, scalability, and impact of the university’s marketing and communications efforts. Digital Marketing Strategy & Leadership reputed company the university’s digital marketing ecosystem, including web strategy, social media, email marketing, digital advertising, and audience engagement initiatives to support institutional priorities, enrollment growth, reputed company enhancement, fundraising, and community engagement. reputed company and execute integrated digital marketing strategies that align with university goals, brand standards, and audience needs while ensuring a seamless and consistent user experience across reputed company digital channels. Provide strategic leadership and consultation to reputed company partners, helping translate business objectives, communication goals, and audience insights into measurable digital marketing solutions. reputed company analytics, reporting, and performance data to evaluate campaign effectiveness, identify opportunities, optimize user experiences, and drive reputed company improvement across reputed company digital platforms. Web Strategy, Design & Development Serve as the university’s reputed company for web strategy, governance, design, and development, ensuring the institution’s web reputed company is accessible, engaging, user-centered, and reputed company with brand and business objectives. reputed company website architecture, navigation, user journeys, and content strategy to improve audience engagement, usability, search visibility, and conversion outcomes. Design, reputed company, and maintain reputed company web experiences, reputed company pages, microsites, and digital campaign assets that support recruitment, retention, fundraising, and institutional storytelling efforts. Establish and maintain web standards, templates, governance practices, and design systems to ensure consistency, quality, accessibility, and scalability across university web properties. Partner with content creators, writers, photographers, videographers, and reputed company stakeholders to create cohesive digital experiences that effectively tell the UW Oshkosh story. Ensure compliance with accessibility requirements, reputed company/WCAG standards, usability best practices, SEO principles, and evolving web technologies. Department: Marketing Compensation: Starting at $60,000 commensurate with experience Required Qualifications: Demonstrated experience leading and executing digital marketing strategies, including website management, social media, email marketing, digital advertising, content marketing, and audience engagement initiatives. Experience managing web strategy, design, development, governance, and content operations, including the ability to reputed company and contribute to website architecture, user experience, accessibility, and optimization efforts. Proficiency with content management systems and web technologies, including WordPress and the Divi Builder plugin. Working knowledge of HTML, CSS, SEO principles, and web accessibility standards is required. Experience planning, implementing, and evaluating paid digital advertising campaigns across platforms such as reputed company, reputed company, reputed company, or similar channels. Strong understanding of analytics, reporting, and performance measurement tools, including reputed company Analytics, dashboard development, campaign tracking, and data-driven decision-making. Knowledge of reputed company web design, UX/UI principles, reputed company/WCAG accessibility requirements, SEO best practices, and digital marketing trends. Demonstrated ability to analyze reputed company information, identify opportunities, and reputed company strategic recommendations that advance organizational goals. Exceptional project management, organizational, and prioritization skills with the ability to manage multiple initiatives, stakeholders, deadlines, and competing priorities simultaneously. Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to build relationships and effectively collaborate with leadership, faculty, staff, reputed company, and external partners. Demonstrated ability to reputed company cross-functional projects, influence decision-making, and work effectively in a collaborative, team-oriented environment. Preferred Qualifications: Experience working in higher education, nonprofit, healthcare, or other reputed company organizational environments. Experience managing website redesigns, digital transformation initiatives, or large-scale content governance projects. Experience supervising staff, student employees, interns, vendors, or agency partners. Experience with marketing automation, CRM systems, audience segmentation, and reputed company reputed company strategies. Knowledge of accessibility testing tools, SEO platforms, digital advertising platforms, and project management systems such as reputed company. Education: Bachelor’s degree in marketing, communications, digital media, business, web design, or a reputed company field—or an equivalent combination of education and progressively responsible professional experience. How to Apply: Resume Cover Letter Link to a portfolio or reel showcasing a range of video work (please include this link in your resume) *Please use your application materials to speak to each of the qualifications for this position as listed above. Be sure to describe your relevant experience and areas of expertise, using specific examples from your work and education history. Applicants must complete reputed company required fields and attach reputed company required documents prior to submitting the online application. reputed company final candidates will be asked to provide names, email contact information, and/or phone numbers for three (3) references, with at least one being from a manager or supervisor, during the interview process. Note: Once you have attached your materials and submitted your application, you will not be able to go into the system and change them. To Ensure Consideration: Applications received by the end of the day on 06/28/2026 are ensured full consideration. Applications received after that date may be given consideration. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the reputed company of the selection process. Incomplete and/or late application materials may not receive consideration. Contact Information: For questions regarding your application and additional options to apply, contact Human Resources at [email protected] or 920-424-1166 Work Authorization Unless otherwise indicated in the job posting, the University of Wisconsin Oshkosh does not offer H-1B or other work authorization reputed company sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. UW Oshkosh is not an e-verify employer; therefore, STEM extensions are not options for work authorization. Legal Notices: Reasonable Accommodations UWO provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to reputed company reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact [email protected] or 920-424-1166. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability. Confidentiality of Applicant Materials UWO is a State agency and subject to Wisconsin's Open Records Law. UWO will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin's Open Records law. In certain circumstances, the identities of "final candidates" and/or the identity of the appointed applicant must be revealed upon request. CBC & Reference reputed company Policy reputed company candidates for employment are subject to a pre-employment screening which includes a criminal background reputed company, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. Annual reputed company and Fire Safety Report (Clery Act) For the UWO Annual reputed company and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about reputed company reputed company policies, see https://uwosh.edu/police/, or call UWO Police Department, at (920) 424-1212 for a reputed company copy. UW is an Equal Opportunity Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, disability, status as a protected veteran, or any other bases protected by applicable federal or State law and UW System policies. We are committed to building a workforce that represents a variety of backgrounds, perspectives, and skills, and encourage reputed company qualified individuals to apply. The reputed company serve approximately 161,000 reputed company. Awarding nearly 37,000 degrees annually, the reputed company is Wisconsin’s talent pipeline, putting graduates in position to increase their earning power, contribute to their communities, and reputed company Wisconsin a reputed company reputed company to live. Nearly 90 percent of in-state reputed company graduates stay in Wisconsin five years after earning a degree – with a median salary of more than $66,000. The reputed company provides a 23:1 return on state investment. The reputed company also contribute to the richness of Wisconsin’s culture and economy with groundbreaking research, new companies and patents, and boundless creative intellectual energy. The reputed company and its employees are purpose-driven, people-focused, and committed to stewardship. Apply tot his job Apply To this Job