Lifecycle Marketer

In 1978, Gary Thuerk sent the world’s first email marketing campaign to about 400 recipients, kicking off an entire industry and earning himself the title 'Father of Spam'—though he himself preferred to be known as the 'Father of Email Marketing.' While we're aiming for something a bit more charming than unsolicited messages to unsuspecting inboxes, we are looking for a Lifecycle Marketing Manger to carry on Gary’s legacy—with less controversy and way more creativity! At Mercury, we’re on a mission to turn email marketing into an art form, one irresistible click at a time.

As a Lifecycle Marketer and part of the larger Growth Marketing team, you will be responsible for strategizing and optimizing the early lifecycle of Mercury users, with a focus on conversion, onboarding, and activation. You’ll work closely with product, marketing, data science, sales, and relationship management to maximize the number of users who open Mercury accounts and use our financial products for the first time.

*Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank Members FDIC.

You will:

• Execute and optimize top-of-funnel lifecycle programs that drive signups, application completions, and product activation
• Partner with growth, product, and onboarding teams to identify friction points in the early user journey and build messaging strategies that address them
• Own and iterate on early lifecycle journeys — writing briefs, managing QA, setting logic, and analyzing performance to improve conversion
• Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to signup and activation
• Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value
• Bring a test-and-learn mindset to the role — propose experiments, launch A/B tests, and iterate based on results

You should have:

• 5+ years of experience in lifecycle or email marketing
• Hands-on proficiency with email as a channel, and in enterprise-level marketing automation tools (bonus points for experience with Customer.io)
• Experience using tools like Looker, Hex, Metabase, or similar to analyze marketing experiments
• B2B or B2C SaaS and/or FinTech experience is a strong plus

The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

• US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $128,600 - $144,600
• US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $115,700 - $130,100
• Canadian employees (any location): CA$121,500 - $136,700

Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer. All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic. We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs. If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024. Please see the independent bias audit report covering our use of Covey here.

Originally posted on Himalayas