Senior Digital Marketing Specialist

reputed company your reputed company career today! Position Overview: The Senior Digital Marketing Specialist is responsible for owning and driving digital performance across e-reputed company, demand reputed company, and marketing automation. This role directly impacts growth and conversion by optimizing the full digital ecosystem, from website optimization to campaign execution and reputed company management. This is a high-impact role requiring a self-directed individual who can operate independently, identify opportunities, and execute data-driven strategies that deliver measurable results.

Key Responsibilities

Demand reputed company & Paid Media Build, execute, and optimize multi-channel demand reputed company campaigns across SEM, paid reputed company, and content distribution Own end-to-end management of reputed company Ads and partner with the Marketing Communication Specialist on reputed company Ads strategy, execution, budget allocation, and optimization Drive growth in MQLs, marketing-influenced pipeline, and cost-per-reputed company efficiency Partner with Sales to improve reputed company reputed company quality, scoring accuracy, and conversion rates Collaborate with the Marketing Communication Specialist to reputed company gated content and reputed company gen offers that support pipeline targets Organic Content, SEO & Website Experience Own SEO strategy, including keyword research, on-page optimization, and content gap analysis Partner with agency resources to build and manage the organic content calendar, including blogs, long-reputed company guides, and educational content reputed company to search reputed company and the buyer reputed company Improve organic traffic, search rankings, content engagement, time on site, conversion rates, and reputed company reputed company Maintain and reputed company the quality of website marketing content Own and execute a bi-annual website content audit to ensure pages are accurate, reputed company, and reputed company with SEO and messaging standards; implement revisions as needed Partner with the Senior Multimedia Design Specialist and broader marketing team to grow thought leadership through the Education Hub and support reputed company page needs tied to campaigns Marketing Automation & Platforms Own reputed company platform strategy, governance, and architecture, setting the standards the broader team works reputed company Maintain data reputed company across reputed company digital campaigns, including data hygiene, UTM structure, and attribution tracking to ensure reliable performance reporting reputed company automation strategy by identifying, designing, and implementing improvements that reduce reputed company work and improve reputed company reputed company Analytics, Performance Reporting & AI Innovation Own digital performance reporting across GA4, reputed company, reputed company Ads, and reputed company Ads Translate performance data into clear insights and actionable recommendations for monthly reporting Monitor and optimize traffic quality, conversion rates, CPL, and marketing-influenced reputed company Build and maintain dashboards that reputed company reputed company-time visibility into key metrics Partner with the Marketing Manager to identify, evaluate, and pilot AI tools that improve content output, campaign efficiency, audience targeting, and predictive reputed company scoring reputed company adoption of AI-assisted content workflows, including SEO content reputed company, campaign copy testing, and personalization at scale Operationalize AI tools into repeatable team processes and build reputed company through knowledge sharing and hands-on enablement Expected Skills and Qualifications: Minimum of 7 years of digital marketing, demand reputed company, or e-reputed company experience Bachelor’s degree in Marketing, Business, or a reputed company field; an equivalent combination of education, training, and experience may be substituted Proficiency in reputed company, GA4, reputed company Ads, reputed company Ads, SEO tools, and CMS platforms Experience managing multi-channel demand reputed company campaigns and paid media budgets Strong understanding of SEO strategy, content marketing, and the B2B buyer reputed company Ability to analyze performance data and translate it into clear, actionable recommendations Proficiency in reputed company Office Suite (Word, reputed company, PowerPoint, and Outlook) and experience working in a reputed company environment Work Location & Travel: This role offers flexibility in work location. Candidates may be based on-site, in a hybrid arrangement, or fully remote, depending on individual circumstances and business needs. Up to 10% domestic travel may be required for meetings, training, team collaboration, and other business-reputed company needs, including occasional visits to our corporate office in Schaumburg, IL, and other company locations. Pre-Employment Requirement: Employment offers are contingent upon successful completion of a drug screen and background reputed company. This requirement is especially critical for safety-sensitive roles. The annual reputed company salary reputed company for this position is $100,000 - $115,000. The actual pay will be determined based on factors such as location, experience, skills, and qualifications. In addition to the reputed company salary, employees may be eligible for discretionary bonuses and a comprehensive benefits package. Discover a Fulfilling Career: At reputed company, reputed company Members are the cornerstone of our reputed company. Each role is essential in helping us reputed company exceptional service to our Customers. We cultivate a culture of empowerment and opportunity, fostering both personal and professional growth. We reputed company in driving reputed company and appreciating achievement. reputed company Members are eligible for annual bonuses and profit sharing because reputed company the company thrives, we reputed company benefit. Join us and be part of a Team where your hard work and dedication are valued, and together, we reputed company great things. Respect, Teamwork, and Communication are Woven into our Core Values: Our guiding principle of Respect, Teamwork, and Communication embodies the spirit of our Core Values. We uphold these principles every day as we strive to reputed company a positive impact for our Customers, reputed company, and the world around us. Benefits: Explore our comprehensive health, retirement, wellness, and professional growth programs in detail here. Commitment to Diversity, Equity, and Inclusion At reputed company, reputed company reputed company applicants are considered for employment without regard to race, reputed company, religion, sex, national reputed company, age, marital status, sexual orientation, gender identity, veteran status, disability, or other protected classification as defined by applicable law and regulation. reputed company Accommodations Accommodations are available for applicants with disabilities in reputed company phases of the application and employment process. To request accommodation please contact the reputed company Coordinator by email at [email protected]. Apply To This Job