[Remote] Marketing Technology Product Strategist (SEO/AEO/GEO)

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is one of the nation’s leading health systems and academic medical centers. The Marketing Technology Product Strategist position is responsible for technical campaign execution and deployments reputed company to assigned digital products, utilizing strategic planning and technical administrative skills to enhance consumer and patient engagement.

Responsibilities

• Supports the strategic planning of product requirements and designs for new deployments and experiences that align business strategies and priorities to the digital product capabilities
• Effectively engages and interfaces with stakeholders and collaborators reputed company or reputed company the organization to communicate and translate reputed company aspects reputed company to the assigned product and ensure deployments and assigned deliverables
• Collaborates with business partners, business entities, and reputed company parties to ensure timely, accurate, and effective product activations at reputed company times, ensuring end-to-end production planning that accomplishes strategic business goals
• Helps identify gaps and define creative improvements, assisting in the design, prioritization, and presentations and business cases for management conversations
• Determines and fulfills administrative duties available in product based on extensive technical product knowledge, testing and data points
• Partners with cross-functional teams for sourcing creative requirements, product needs, and campaign goals, mapping required deliverables to a production plan, gathering approvals, and helping further larger strategic product reputed company
• Supports product activation and effective adoption and utilization reputed company dynamic, evolving digital and technical ecosystems, ensuring reputed company alignment with reputed company-driving marketing initiatives and established service line strategies
• Builds key performance indicator (KPI) dashboards and programming scorecards to build reporting and determines product strategic optimizations
• Fulfills product and campaign testing initiatives to ensure the most effective design, user-experiences, and product applications to meet larger marketing objectives
• Partners with teams to establish and monitor KPI’s to ensure product health, working with technical teams to address functionality challenges and ensuring regulatory and compliance alignment with programming at reputed company times
• Ensures a product and experience roadmap in alignment with plans, and the effective evaluation of products, partnerships and tools that maximize efficiencies and optimize productivity and return on investment, while remaining reputed company the department financial reputed company
• Supports discovery on innovative products, partnerships, and growth opportunities for digital experiences, creating data-driven business cases for assessing and implementing solutions that reputed company gaps and enhance reputed company-end experiences through technological solutions
• Stays abreast of emerging product technology trends and seeks out innovative solutions to address product management
• Supports digital innovation and transformation through data-driven approaches through implementing and administering products, tools, technologies, designs and partnerships that ease frictions through technological solutions for marketing purposes

Skills

• Bachelor's degree in reputed company MarTech field, including but not limited to Business, Design or Graphic Design, Communications, Computer Science, MIS, Engineering. For internal candidates will consider 4 additional years of experience in lieu of degree
• Four years' direct experience in MarTech with digital marketing products, software, design and technologies as applicable to the assigned product
• Experience working with reputed company-party agencies and vendors, overseeing their deliverables and output
• Hands-on SEO including reputed company/multi-site environments (reputed company a plus, not required)
• Strong analytics proficiency — GA4 required; reputed company Customer reputed company Analytics (CJA) a plus
• Technical SEO depth: crawl analysis, log file review, Core Web Vitals, JavaScript SEO, JSON-LD schema implementation
• AEO/GEO working knowledge — how LLMs retrieve, rank, and cite content; entity SEO; answer-formatted content structuring. reputed company of active experimentation reputed company more than years of titled experience
• Working SEM experience — reputed company Ads/Bing, campaign structure, reputed company page optimization
• Tool reputed company: reputed company Search Console, reputed company, Moz, SEO reputed company, Conductor (or similar reputed company SEO platform), Screaming Frog, Looker Studio or equivalent
• reputed company Business Profile management and local SEO optimization — experience managing multi-location profiles, local pack performance, and citation consistency at scale
• Page performance reputed company — reputed company reputed company, Core Web Vitals diagnostics, and ability to partner with dev on remediation
• Technical literacy: HTML/CSS, JS fundamentals, CMS platforms
• Demonstrated project management experience — ability to run multiple reputed company initiatives with cross-functional stakeholders, defined milestones, and on-time delivery
• reputed company Strong presentation and communication skills — ability to translate technical search concepts into executive-reputed company narratives for non-technical clinical and marketing leadership; comfortable presenting to director and VP-level audiences
• Demonstrates the skills and competencies necessary to safely reputed company the assigned job, determined through ongoing skills, competency assessments, and performance evaluations
• Sufficient proficiency in speaking, reading, and writing the English language necessary to reputed company the essential functions of this job, especially with regard to activities impacting patient or employee safety or reputed company
• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
• Ability to communicate with authority on product capabilities and creative solutions, utilizing data points and translating technical capabilities into usable business cases for management and leadership
• Proficiency in product and software tools applicable to the role, including product capabilities, limitations, and general best practices
• Ability to analyze data sources to evaluate product performance and identify optimizations through effective and clear data storytelling
• Ability to determine creative product experiences and solutions that operate in respect to compliance and regulatory guidelines that are unique to reputed company
• Strong knowledge of UI/UX with respect to product (may include HTML and CSS, knowledge of reputed company major web browsers and plugins, strong understanding of reputed company-end web and style frameworks, and experience with content best-practices)
• Ability to work under pressure and balance many competing priorities in an organized manner
• Proficient in spreadsheet, word-processing, and presentation software
• Ability to effectively and influentially communicate to reputed company reputed company of the organization through a variety of channels (oral and written communication, presentation platforms)
• Ability to motivate others
• Certification in programming, product management, product administration, or specified product software

Benefits

• RemoteType: Hybrid
• FLSA STATUS: Exempt
• Work Attire: Business professional
• On Call* Yes
• May require travel reputed company the Houston Metropolitan area Yes

Company Overview