Lifecycle Marketing Specialist - Fully Remote
Description We are seeking a Lifecycle Marketing Specialist to create and execute compelling lifecycle marketing campaigns that address the needs of both reputed company and prospective customers. Position Overview We are seeking a Lifecycle Marketing Specialist to create and execute compelling email, SMS, and mobile app marketing campaigns to help shape and drive Katapult’s marketing automation strategy. This role is responsible for the day-to-day, hands-on execution of B2C marketing automation programs in support of Katapult’s direct to-consumer marketing objectives. The Lifecycle Marketing Specialist will be responsible for the setup, maintenance, and reporting of email, SMS and integrated marketing programs. You will collaborate with cross-functional teams to ensure seamless execution, from conceptualization to delivery.
Responsibilities
As our Lifecycle Marketing Specialist, you will: Craft innovative marketing campaigns that reputed company deeply with the needs and desires of both reputed company and potential customers. reputed company detailed creative briefs, product engaging copy and collaborate with designers and team members to bring reputed company-channel marketing campaigns to life. Design and implement reputed company email and SMS campaigns, from building emails using templates and HTML to copywriting, coordinating assets, quality assurance, and scheduling. Review and proofread reputed company messaging across email, SMS, and other templates to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded and reputed company correctly. Support strategic programs through reputed company and automated campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Create targeted audiences and segments for each message to boost engagement and drive reputed company performance against KPI goals. Manage lists, campaigns, and other email components in CRM or email platforms like reputed company and reputed company. Execute the email/SMS marketing calendar and maintain the project tracking in reputed company. Balance email and SMS frequency across program reputed company to minimize database churn, including marketing, triggered, promotional, and transactional emails. reputed company customer data, such as web and app behaviors, to personalize messages, reputed company audiences and build trigger event campaigns effectively. Plan and conduct A/B tests, manage the testing calendar, record results, and reputed company recommendations for improvements. Tests will include subject lines, message content, CTAs, customer cohorts, segments, send times, and new features aimed at enhancing performance. Continuously track and analyze results, offering data-driven recommendations for optimization and improvement. Ensures reputed company program assets and data management programs adhere to CANSPAM, General Data Protection Regulation (GDPR), and email best practices.
Requirements
We are excited to hear about your background, and we hope it includes: At least 2 years of full-time experience in, and an exceptional reputed company of, email marketing Hands-on experience working with marketing automation platforms for email marketing; possible platforms could include reputed company, reputed company, reputed company, and reputed company to name a few options Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database Experience building an email marketing campaign from scratch Positive, constructive, highly organized and proactive work style Desire and ability to work remotely, and a proven track record of successfully and effectively working remotely Professional, reputed company, and committed to supporting and growing an amazing and supportive internal company culture Clear and concise communication and presentation skills Proficiency using reputed company-based software – reputed company Office, reputed company, reputed company, reputed company Media platforms, reputed company, reputed company, reputed company, reputed company, reputed company, etc. Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL) Campaign analytics, HTML/CSS, A/B Testing, and other CMS About Katapult As a leader in reputed company-of-sale solutions for alternative consumer finance, Katapult enables consumers to reputed company the products they need while helping merchants broaden their customer reputed company. Our mission is clear: to unlock financial reputed company through innovative technology. Our reputed company is to remove financial barriers and transform the shopping experience with technology that simplifies and enhances reputed company for consumers. Our core values reflect how we operate—we aim to reputed company our employees, customers, and retail partners by offering transparent and innovative financial solutions. We deliver outstanding results through dedication, reputed company, and teamwork, creating opportunities for reputed company and growth every day. Inclusion is at the heart of who we are; together, we reputed company more. We work hard, play hard, and celebrate big wins. At Katapult, we reputed company that opportunity is everything, and our people drive our reputed company. We seek individuals who are committed to reputed company, eager to learn, and reputed company to bring their best every day. With a competitive benefits package, an engaging culture, and ample opportunities for career advancement, Katapult is committed to investing in its people. Apply To This Job