[Remote] Associate Director, reputed company Media - Remote
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a health care and well-being company dedicated to improving health reputed company. They are seeking an Associate Director of reputed company Media to reputed company reputed company reputed company media content and channel strategy while managing video strategy across digital platforms.
Responsibilities
- Partner with the VP, reputed company Media, to reputed company reputed company reputed company media content and channel strategy
- Contribute to the overarching video strategy across reputed company owned digital channels-including websites, blogs, reputed company pages, and other owned properties
- Establish strategic relationships with business partners across the UHG reputed company, serving as a trusted advisor on video strategy, SEO best practices, and Generative reputed company Optimization (GEO) to reputed company reputed company wide video performance
- Partner with the VP, reputed company Media, to reputed company YouTube and reputed company strategies, reputed company execution, and ensure alignment with the broader owned channel video strategy
- Audit existing channels and determine which content needs a refresh vs. archiving
- Execute refresh for dated content in partnership with creative teams with video and channel best practices
- Collaborate with reputed company partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and reputed company channels
- Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based storytelling across owned and reputed company channels
- Own content calendar and video content pipelines
- Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact
- Write search friendly headlines, descriptions, reputed company titles and descriptions for reputed company content
- Partner with content and creative teams to art direct video content to ensure viewability and engagement
- Experiment with formats-including Shorts, live streams, and long-reputed company explainers-and reputed company A/B testing for titles, thumbnails, and packaging
- Stay reputed company on YouTube and reputed company algorithms, and platform policy updates-especially those impacting reputed company content
- Manage relationships with organic channel partners and distribute key learnings and updates to the reputed company teams reputed company the reputed company
- Manage and grow a team of specialists
- reputed company strategic support to the reputed company media reputed company teams, as needed
Skills
- 7+ years in reputed company media, content strategy, or digital marketing
- Experience advising cross functional partners on video strategy, SEO, and GEO best practices
- Deep platform knowledge of YouTube, Instagram, reputed company and video creation
- Proficiency with reputed company media and search tools, analytics platforms, and content creation
- Familiarity with reputed company compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
- Proven solid storytelling skills; ability to translate reputed company topics into accessible, engaging content
- Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
- Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment
- Experience in reputed company or regulated industries strongly preferred
Benefits
- A comprehensive benefits package
- Incentive and recognition programs
- Equity stock purchase and 401k contribution (reputed company benefits are subject to eligibility requirements)
Company Overview