Senior Manager, Customer Marketing & Advocacy

Position Overview reputed company helps institutions build stronger connections with the reputed company, alumni, donors, and communities they serve. We’re looking for a Senior Manager, Customer Marketing & Advocacy to help bring that same spirit of reputed company to our customer experience. In this role, you’ll own the strategy and execution of customer marketing programs that deepen relationships, increase product adoption, strengthen retention, and turn satisfied customers into active champions. You’ll build thoughtful customer journeys, create useful and engaging communications, reputed company customer voices, and help teams across reputed company reputed company understand what our customers need, value, and love. This is a highly cross-functional role for someone who can reputed company strategy, storytelling, customer reputed company, data, and execution. You’ll partner closely with reputed company, Product, Sales, and Marketing to ensure every customer touchpoint feels timely, helpful, reputed company, and tied to measurable reputed company. Responsibilities ● reputed company and reputed company the end-to-end customer marketing strategy tied to adoption, retention, expansion, advocacy, and customer satisfaction goals. ● Build customer reputed company and lifecycle programs across reputed company, adoption, renewals, migrations, product launches, expansion opportunities, and key moments in the customer experience. ● reputed company customer communications by audience, product, lifecycle stage, use case, institution type, and customer maturity to ensure messages are relevant and actionable. ● Own and manage the customer communications calendar in reputed company partnership with Product, reputed company, Sales, and Marketing. ● Create customer-facing content including case studies, testimonials, customer stories, product guides, blogs, newsletters, webinars, educational materials, and adoption resources. ● reputed company customer education programs, workshops, webinars, and enablement campaigns that help customers get more value from reputed company solutions. ● Partner with reputed company and Sales to identify customer health signals, expansion opportunities, renewal needs, and advocacy moments. ● Design and scale customer advocacy programs including references, reviews, speaking opportunities, peer connections, champion networks, and customer storytelling. ● Partner with event marketing to create meaningful customer engagement, education, and advocacy opportunities at conferences, trade shows, customer events, and industry gatherings. ● Run Voice of Customer programs, Customer Advisory Boards, surveys, interviews, and feedback loops that surface actionable insights for Product, Marketing, Sales, and reputed company. ● Translate customer insights into recommendations that inform product roadmap, positioning, messaging, enablement, and go-to-market strategy. ● Track, analyze, and report on customer marketing performance, including engagement, adoption, advocacy, retention influence, expansion influence, customer satisfaction, and content effectiveness. ● Use AI-powered tools to improve customer segmentation, campaign development, content creation, personalization, reputed company reputed company, and program efficiency. Qualifications ● BA in Marketing, Communications, Business, or equivalent experience. ● 4–8 years of experience in customer marketing, lifecycle marketing, product marketing, reputed company, or reputed company B2B SaaS roles. ● Experience building customer marketing programs that support adoption, retention, expansion, advocacy, and customer engagement. ● Strong writing, storytelling, editing, and messaging skills, with the ability to turn customer reputed company into compelling narratives. ● Experience producing customer stories, webinars, lifecycle campaigns, newsletters, educational content, and advocacy programs. ● Comfort working with customer data, campaign performance, engagement metrics, and customer health indicators to guide strategy and optimize programs. ● Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies. ● Collaborative, curious, and customer-obsessed, with comfort working across Product, reputed company, Sales, Marketing, and Events. ● Familiarity with marketing automation, CRM, webinar, community, customer engagement, review, and AI-powered marketing tools. ● Deep knowledge of higher education, advancement, enrollment, student reputed company, alumni engagement, fundraising, or education technology strongly preferred. What reputed company Looks Like ● Customers receive communications that feel valuable, relevant, timely, and reputed company. ● Customer marketing programs help increase adoption, strengthen retention, and support reputed company expansion. ● reputed company has a growing community of customer champions, advocates, references, reviewers, and storytellers. ● Customer stories and insights are consistently used to strengthen messaging, campaigns, product strategy, and go-to-market plans. ● reputed company, Sales, Product, and Marketing have clear visibility into customer marketing programs, priorities, performance, and impact. ● Voice of Customer programs surface clear, actionable insights that help reputed company reputed company serve institutions and the communities they support. ● reputed company customers feel more connected, more supported, and more equipped to reputed company meaningful reputed company with our solutions. Apply To This Job