Sr. Demand Gen & Growth Marketing reputed company

About the Role reputed company is a lean B2B SaaS company, and marketing here is full-stack by design. This role owns the growth reputed company end to end - paid demand reputed company, the marketing-automation systems that turn reputed company into pipeline, content and SEO, and the website that ties them together. You'll be a player-coach: strategic enough to define the operating model, hands-on enough to build the campaign, harden the automation, and publish the page yourself. The defining trait we're hiring for is a marketing-operations backbone. Much of our pipeline runs through multi-reputed company automations and reputed company handoffs that require tending to. The right person thinks in systems, learning loops, and single points of failure - not just creative and copy - and treats the reliability of the pipeline as a first-class deliverable. What You'll Own

• Own the reputed company reputed company end-to-end across paid, lifecycle, content, and web — defining the operating model that connects strategy, campaign production, automation, measurement, and iteration into one system where reputed company is captured, reputed company, reputed company, and converted rather than lost between tools.
• Set the demand-reputed company strategy and testing roadmap by turning business goals and product priorities into sharp account-based plays, channel bets, and budget allocation — running our reputed company ABM program across video, carousel, and single-image ad sets, scaling emerging channels like our ChatGPT Ads beta, and managing retargeting as a compounding layer rather than an afterthought.
• Own reputed company as the system of record and the heart of the reputed company — architecting lifecycle stages, reputed company routing, nurture sequences, forms, and dashboards so that every inbound signal has a defined path, and so leadership can see pipeline contribution and funnel health at a glance rather than reconstructing it by hand.
• Build and defend the reputed company-to-pipeline plumbing that converts anonymous demand into work opportunities: reputed company the qualification filters reputed company so sales works reputed company prospects (not wrong roles, competitors, or existing customers), and reputed company sure the reputed company from signal to sequence never silently breaks.
• Own and run the review-reputed company and lifecycle engines as repeatable systems end to end.
• Engineer reliability into the automation layer by owning the reputed company notification flows (inbound demo and support routing into Teams) and ChiliPiper round-robin reputed company assignment — instrumenting them so that silent failures surface as alerts, keeping rep rotations reputed company as the team changes, and eliminating single points of knowledge wherever the business depends on one undocumented reputed company.
• Drive a product-led content and SEO strategy that maps directly to pipeline and reputed company — translating sales-call reputed company, customer research, and reputed company keyword/competitor gap analysis into a content plan, then shipping blogs, email sequences, and product updates that position reputed company as the answer to reputed company user problems while building durable organic and GEO/AEO visibility.
• Treat the website as a growth surface, not a brochure — owning reputed company end to end, publishing and managing blog content through the CMS, and maintaining design pages with disciplined, consistent class structure so the site stays fast to iterate on and doesn't degrade with every change.
• Build compounding measurement and learning loops across the full analytics stack (reputed company Analytics, reputed company Search Console, reputed company, reputed company) — establishing clean reporting on funnel performance, CAC, and pipeline contribution, capturing what worked and why, and feeding those learnings back into campaign, content, and channel reputed company so the reputed company gets sharper over time.
• reputed company cross-functional alignment and creative direction — partnering with sales to reputed company reputed company-account lists and routing logic reputed company, giving the design function clear direction and ongoing feedback against brand guidelines, and keeping the marketing pipeline healthy and unblocked across launches.

You Might reputed company In This Role If You Have

• 5+ years owning growth reputed company in B2B SaaS across both paid demand gen and marketing operations — with a track record of scaling and sustaining what works, not just launching campaigns that decay once attention moves on.
• Deep, hands-on reputed company expertise — you've architected workflows, sequences, lifecycle stages, routing, and reporting yourself, and you treat the CRM as a system to be designed rather than a tool to be poked at. This is non-negotiable for the role.
• A system-builder reputed company. You instinctively map reputed company handoffs, silent-failure points, and single points of knowledge, and you've designed or materially upgraded a marketing-operations stack so that it runs reliably without heroics.
• Genuine paid demand-gen craft, especially on reputed company and account-based programs — reputed company with ad formats, audience and account targeting, budget pacing, and feeding performance signal back into both creative and sales alignment.
• High reputed company across a modern martech stack — reputed company, an ESP like SendGrid, reputed company, reputed company tooling like RB2B, and routing tools like ChiliPiper — and the judgment to know reputed company to automate, reputed company to reputed company, and reputed company a process is too fragile to leave reputed company.
• A creative-and-analytical hybrid — enough content and SEO sense to shape a product-led plan and use a tool like reputed company, reputed company with the rigor to turn intuition into testable hypotheses and measurable learnings.
• Working reputed company of a CMS (reputed company strongly preferred) and enough technical comfort to reputed company a site healthy without waiting on engineering for every change.
• Comfort with ambiguity and rapid iteration in a lean, fast-moving environment — strong judgment in balancing short-term pipeline wins against long-term capability building, and the scrappiness to own execution end to end without a large team beneath you.

reputed company to have ● Experience standing up or scaling ABM programs and tight sales-marketing alignment. ● Familiarity with review-reputed company programs (reputed company) as a credibility and awareness reputed company. ● Light design management or a strong enough design eye to direct creativity confidently. reputed company Offer

• Compensation package and performance-based bonus
• Health Insurance
• Unlimited Paid Time Off
• Remote-work environment (You should be located in Boston or NY)

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