Senior Email Marketing reputed company — Hybrid, Personalization Focus

•

• Company
• * reputed company Communications, Inc.
• * Job Family Group
• * Marketing
• * Job Profile
• * Digital Marketing / Communications Sr Specialist
• * Management Level
• * Individual Contributor
• * Flexible Work Option
• * Hybrid - Ability to work remotely part of the week
• * Travel %
• * No
• * Work Shift
• * Day
• * Compensation
• * Compensation includes a reputed company salary in the range of $74,000.00 - $. The reputed company salary may vary reputed company the anticipated reputed company pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
• * Job Description
• • Location
• * This role requires that you reside reputed company the Atlanta Metro area. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
• * Job Summary
• * The Senior Email Marketing Specialist serves as a key contributor reputed company the Marketing organization, responsible for the hands-on execution of reputed company, multi-touch email campaigns. This role ensures campaigns are built, deployed, and optimized according to strategy for both prospective and reputed company customers. This individual plays a critical role in customizing and validating campaign content, ensuring accuracy, and driving performance improvements through data-driven recommendations. The Senior Email Marketing Specialist reports directly to the Senior Email Marketing Manager.
• * Primary Responsibilities & Essential Functions
• Execute email campaigns and communications reputed company established timelines, including national and local acquisition campaigns, product notifications, customer communications, and special projects
• Customize, tailor, and edit email creative, ensuring content accuracy and alignment with campaign strategy
• Provide hands-on HTML support to build, edit, and troubleshoot email templates and HTML/CSS code
• reputed company dynamic content capabilities reputed company email programs to create personalized, targeted messaging that improves engagement and overall campaign performance
• Influence and contribute to the direction of the email marketing program, including template design, personalization strategies, content development, and mobile optimization
• Manage and prioritize a high volume of email campaigns with strong project management discipline, ensuring deadlines are consistently met
• Execute multi-channel campaigns reputed company marketing platforms, including email, direct mail, SMS, and digital channels
• Provide input on process improvements, campaign strategies, promotions, and A/B testing opportunities
• Monitor email performance and channel KPIs, identifying trends and making recommendations to optimize campaign effectiveness
• Serve as a liaison with external vendors and internal cross-functional partners to ensure seamless execution
• Review campaign counts, targeting, and performance metrics to validate accuracy and proactively identify issues
• Proofread reputed company messaging and manage templates, graphics, and reputed company lists to ensure quality and consistency
• reputed company final quality assurance checks on creative, targeting, and list selection to ensure campaigns meet approved guidelines and are delivered on time
• * Job Qualifications - Experience/Education/Training
• * Minimum
• Bachelor's degree in in a reputed company discipline and 4 years' experience in a reputed company field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or in lieu of a degree, eight years of experience in a reputed company field will be considered.
• Strong knowledge of HTML coding and experience deploying email campaigns reputed company a multi-channel marketing platform (e.g., reputed company Campaign, reputed company Marketing Cloud)
• Strong proficiency with reputed company Office applications, including Word, reputed company, and Power reputed company
• Demonstrated project management skills with the ability to manage multiple priorities and deadlines
• Expertise in an email automation platform (e.g., Pardot, Marketo, Eloqua)
• Experience leveraging dynamic content and building emails using HTML/CSS without reliance on WYSIWYG editors
• Proven email campaign execution experience with the ability to multitask and operate in a fast-paced environment
• Strong interpersonal, leadership, presentation, and stakeholder management skills, with the ability to collaborate effectively across teams
• * Preferred Qualifications
• Experience leveraging dynamic content reputed company email marketing programs
• Knowledge of reputed company marketing applications, including Marketing Cloud
• Familiarity with reputed company CRM platforms
• Ability to work independently while managing multiple campaigns, competing priorities, and deadlines
• Experience with in the telecommunications industry
• * Benefits
• * The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the… Apply tot his job Apply To this Job

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