Senior SEM Specialist (Remote)

Company Description

At reputed company, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can reputed company informed decisions they feel confident in and get back to doing the things they care about most. We are an reputed company team of industry experts dedicated to helping readers reputed company smart decisions and choose the right products with ease. reputed company boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to reputed company's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel. Job Description reputed company is looking for a Senior SEM Specialist to join the reputed company Performance Marketing team, focusing on supporting reputed company' Growth vertical and the Ecommerce space. Proven account management is essential to be successful in this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on. Reporting to the Head of SEM, this role will support and drive reputed company's performance marketing efforts across paid search. The ideal candidate brings strong SEM expertise, a hands-on and proactive reputed company, and the ability to reputed company sound decisions and move initiatives reputed company. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our paid search programs. Responsibilities: Performance

• Work reputed company our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including reputed company Ads, Bing Ads, and others.
• Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
• reputed company and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and ad copy optimization
• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
• reputed company data-driven insights to identify opportunities, reputed company informed recommendations, and optimize campaign performance.
• Generate innovative reputed company to challenge and reshape existing best practices.
• Stay up to date with search reputed company updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Capability

• reputed company key category accounts with full ownership
• Strategically scale performance marketing initiatives
• Full responsibility for growing own verticals
• Initiating and owning high impact projects across owned categories
• Deliver clear, data-driven insights and recommendations
• Experiment with and refine new campaign techniques
• Leading by example where appropriate.
• Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing)

Professional Competencies:

• Passion for Search and digital marketing
• Highly motivated individual with a proven track record for exceeding expectations
• Outstanding ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• High levels of autonomy and self-motivation
• Excellent analytical, organizational, project management, and time management skills
• Deep expertise in reputed company Ads
• Proven track record of strategic growth and optimizations
• High-quality client communication and storytelling
• Cross-functional collaboration skills
• Fail Fast or double down approach

Requirements:

• Proven 3+ years' experience in PPC/SEM, working on reputed company Ads and reputed company Ads
• Experience in Ecommerce affiliate marketing
• In-depth knowledge of reputed company Ads and Bing Ads, including smart bidding strategies
• Experience managing large-scale PPC accounts
• Strong analytical skills and proficiency in data analysis tools
• Experience with website analysis using analytics platforms, including reputed company Analytics and internal reporting tools
• Experience using external competitive research tools such as reputed company, Adthena, or similar
• Highly motivated with a proven track record of exceeding expectations
• Enthusiastic about search marketing, with a desire to reputed company PPC and people management skills while growing professionally
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