[Remote] Marketing Operations Specialist

Note: The job is a remote job and is open to candidates in USA. ISEP Study Abroad is seeking a detail-oriented and technically skilled problem-solver to join their team as a Marketing Operations Specialist. This role will optimize marketing automation, website operations, and cross-functional marketing responsibilities, supporting marketing operations through Salesforce Marketing Cloud Account Engagement and improving engagement at each stage of the pipeline.

Responsibilities

• Build and maintain automated engagement programs for B2B and B2C audiences
• Develop audience segmentation strategies and campaign logic for all targeted communications
• Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance
• Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation
• Monitor email performance metrics and recommend ongoing improvements
• Ensure compliance and consistency in MCAE communications, forms, lists, and automations
• Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns
• Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs
• Keep Salesforce MCAE content (emails, forms, lists) organized
• In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports
• Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience
• Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce
• Ensure the ISEP website meets accessibility and compliance standards
• In collaboration with the marketing team, update website content as needed
• Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications
• Coordinate communication and project execution tied to annual seasonal readiness and organizational operations
• Document recurring operational cycles in Asana
• Organize and maintain marketing files, digital assets, and shared content libraries
• Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration
• Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination
• In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency
• Support emerging marketing technology initiatives and process innovation
• Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation
• Analyze marketing data to identify trends, opportunities, and optimization recommendations
• Support attribution tracking and reporting initiatives across digital campaigns
• Track and report on user behavior and website entry points

Skills

• 2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role
• Hands-on experience using email marketing automation platforms
• Experience maintaining website content
• Strong analytical, organizational, and troubleshooting skills
• Excellent communication skills, demonstrated by application materials
• Experience in cross-functional (many different teams/roles) collaboration
• Salesforce or Pardot/MCAE experience
• Experience using Google Analytics
• Knowledge of lead attribution and marketing funnel analytics
• Experience maintaining websites using basic HTML, CSS, and AI tools to build simple code
• Experience working in higher education, non-profit, or international education settings
• International or cross-cultural study, work, or travel experience

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