[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Upserve is rebuilding the restaurant POS platform for independent full-service restaurants, aiming to improve service and operational efficiency. They are seeking a Product Marketing Manager to define and communicate the value of their platform, focusing on product positioning, competitive strategy, and sales enablement.

Responsibilities

• Define and evolve Upserve’s positioning across restaurant POS, payments, reporting, guest intelligence, and operational workflows
• Develop clear, differentiated messaging against all other restaurant technology competitors
• Translate product capabilities into business outcomes for restaurant operators
• Build and maintain pitch decks, one-pagers, battlecards, ROI calculators, demo narratives, and objection-handling frameworks
• Partner with Sales leadership to improve competitive positioning, discovery conversations, and conversion rates
• Support onboarding and enablement for BDRs, AEs, and channel partners
• Monitor restaurant POS competitors, pricing changes, product launches, and market trends
• Develop actionable competitive intelligence for Sales and leadership teams
• Conduct win/loss analysis and identify recurring themes and objections
• Partner with Product and Marketing teams to support feature launches, GTM campaigns, and rollout communications
• Ensure sales, customer success, and marketing teams are prepared with positioning, enablement, and launch materials
• Coordinate launch messaging across website, sales collateral, email, webinars, and social channels
• Conduct customer interviews and market research with restaurant operators, GMs, and hospitality decision-makers
• Gather insights from prospect and customer calls, customer feedback, churn analysis, and sales conversations
• Help shape GTM strategy based on real operator pain points and buying behavior
• Partner with Marketing and Design on homepage messaging, conversion-focused landing pages, comparison pages, and SEO positioning
• Help optimize messaging for inbound conversion, competitive differentiation, and demo generation
• Support reseller, consultant, and integration partner GTM efforts
• Create co-sell materials, partner positioning guides, and integration messaging

Skills

• 4–7+ years of product marketing, GTM strategy, or B2B SaaS marketing experience
• Strong messaging, storytelling, and positioning capability
• Experience supporting sales-led GTM organizations
• Strong understanding of sales enablement, competitive positioning, and product launches
• Ability to simplify operational or technical complexity into customer value
• Strong cross-functional communication and collaboration skills
• Restaurant technology, hospitality tech, POS, fintech, payments, or SMB SaaS experience
• Experience competing in crowded or highly competitive software categories
• Familiarity with Salesforce, Marketing automation tools and modern GTM workflows
• Experience conducting win/loss analysis, customer research, or competitive intelligence programs

Benefits

• Health insurance
• 401k
• PTO

Company Overview