[Remote] Head of Marketing

Note: The job is a remote job and is open to candidates in USA. Somnia is a cutting-edge company focused on building the future of Web3 protocols, and they are seeking a Head of Marketing to lead their marketing efforts across the entire Somnia ecosystem. This role involves owning the marketing strategy, driving user acquisition, and shaping the brand narrative while working closely with the CEO and product leads.

Responsibilities

• Own the end-to-end marketing strategy across Somnia L1 and the products built on top, starting with DreamDEX and Prophecy. Sequence launches and campaigns so each beat compounds the last
• Shape the marketing operating model so the team is structured around products and outcomes - the right mix of product marketing, content, design, paid, KOLs, community, events, and dev rel firing in coordination behind each launch
• Set the weekly operating rhythm: targets, reviews, post-mortems. Kill what isn't working fast; double down on what is
• Own the growth numbers. Set the targets with the CEO and product leads, then deliver them
• Run the full acquisition stack: organic content engines, paid (when unit economics open the gate), KOL programs, season campaigns, referral loops, and partner-led growth
• Build the analytics layer that turns on-chain and community data into prioritization for the team and outreach assets for BD
• Own the master Somnia narrative: what an Agentic L1 actually means, the proof points, the competitive frame. Cascade it into each product's positioning so sub-brands strengthen the master
• Define and protect the visual identity, tone of voice, and brand governance across every team and channel
• Lead positioning and messaging for every launch in the Somnia ecosystem
• Own retention across the product stack. Design incentive structures (points, seasons, rewards, anti-farming mechanics) that reward genuine engagement and align with token distribution discipline
• Set the strategy for Discord, Telegram, X, and ecosystem comms, including sentiment monitoring, event programs, KOL bench management, and ecosystem partner activations
• Build the developer marketing track as a durable growth channel: hackathons, build-a-thons, dev content, ecosystem grants narrative
• Own earned media strategy and tier-1 editorial relationships across crypto and mainstream tech. Partner with the CEO and comms function on thought leadership and corporate narrative
• Lead the global events calendar (Token2049, Devcon, EthCC, Consensus, prediction/DeFi-specific summits): planning, budgeting, KOL/builder/MM activation, and measurable post-event pipeline
• Run announcement strategy and crisis comms playbooks across the ecosystem
• Partner with the product leads for DreamDEX, Prophecy, and future products as their commercial counterpart, holding them honest on positioning, GTM readiness, and growth targets
• Work cross-functionally with BD on partner pipeline, with Product on retention loops and feature narrative, with Finance on marketing P&L and incentive treasury, with Legal on regulatory comms
• Manage agency relationships, KOL contracts, and external creative partners

Skills

• 8+ years in marketing, with at least 3 in a leadership role in a crypto-native company (L1, L2, exchange, wallet, major DeFi protocol, or blockchain infrastructure). Non-web3 candidates will not be considered for this role
• A track record taking at least one Web3 product from early proof to category leadership: measurable in users, volume, share of voice, and brand equity. Be ready to talk through the bets, the numbers, and what you'd do differently
• End-to-end ownership of the consumer crypto funnel: acquisition, activation, retention, and monetization, with hands-on experience running paid, organic, KOL, and community channels (not just managing people who run them)
• Genuine fluency in the competitive landscape across L1s, prediction markets, DEXs, and AI-x-crypto. You know how industry incumbents position themselves, and where the white space sits
• A history of building and leading globally distributed marketing teams across product marketing, social, KOLs, events, paid media, comms & more
• Analytical fluency. Comfortable with quantitative approaches, you frame everything around hypotheses and read the data yourself
• Player-coach operating style. Strategic when needed, hands-on by default. Comfortable redlining a thread before a launch
• Excellent written and spoken English. Confident as an external voice in writing, on stages, and on podcasts when the role calls for it
• Marketed an AI-native or agentic product, in web3 or in the broader AI infrastructure space
• Direct experience marketing a prediction market, perps DEX, or on-chain derivatives venue
• Owned a token launch end-to-end: TGE, points program, season mechanics, airdrop design & more
• Marketed to developers and technical audiences at scale (dev rel programs, hackathons, technical content)
• A public footprint in crypto (CT, Mirror, podcasts, conference talks) that signals fluency with the audience you'll be marketing to
• Enterprise / institutional BD marketing experience: packaging technical proof into sales collateral for protocol partners and market makers

Benefits

• Work remotely with a global team
• Earn competitive compensation with token incentives
• Help build the future of Web3 at a company where your impact truly matters
• Competitive salary + tokens
• Role is remote, but we are looking for someone based on a UK-friendly timezone (+/- 4 hours)

Company Overview