[Remote] Employer Brand Program Manager

Note: The job is a remote job and is open to candidates in USA. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. They are seeking an Employer Brand Program Manager to lead and evolve their employer brand strategy, ensuring a compelling narrative that attracts top talent while managing content creation and partnerships across various teams.

Responsibilities

• Own and evolve the Hims & Hers employer brand strategy, ensuring a clear, differentiated narrative that resonates with top talent across key functions
• Lead content creation as a core pillar of the role, developing high quality, insight driven content across channels including social, careers site, campaigns, and recruiting materials
• Partner closely with Recruiting, Marketing, Communications, and business leaders to translate company priorities into compelling talent narratives
• Build and manage an always-on content engine that highlights our people, mission, and impact in a way that feels authentic and distinctive
• Develop targeted campaigns for critical hiring areas, especially technical and product roles, aligned to business priorities
• Actively explore and experiment with AI and data tools across employer brand, uncovering talent audience insights, monitoring candidate sentiment, and analyzing competitor positioning, always pushing toward step-change impact and not just efficiency gains
• Elevate and continuously improve the careers site experience, ensuring it reflects our brand, values, and opportunities with clarity and depth
• Define and activate our social strategy for talent, including organic and paid approaches across key platforms
• Enable recruiters and hiring leaders with tools, messaging, and content that strengthen how we represent Hims & Hers in every candidate interaction
• Partner with People and leadership teams to surface and amplify real stories from across the company
• Establish and track clear metrics to measure brand awareness, engagement, and impact on hiring outcomes, using insights to continuously refine the strategy

Skills

• 5+ years of experience in employer brand, content, or talent marketing roles, ideally within high growth or tech driven companies
• Exceptional content creation skills with a strong point of view on what makes storytelling effective across formats and channels
• Demonstrated curiosity and hands-on experience with AI tools, with a track record of pushing beyond basic use cases to find new ways technology can elevate strategy, content, and candidate experience
• Proven ability to translate complex company narratives into clear, compelling, and differentiated messaging
• Strong cross-functional partnership skills with experience working closely with recruiting, marketing, and senior stakeholders
• Experience building or scaling employer brand programs, including campaigns, content strategies, and careers site optimization
• High level of ownership and accountability, with the ability to operate independently and drive initiatives end-to-end
• Analytical mindset with experience using data to inform strategy and measure impact
• Strong judgment and taste, with a focus on quality, consistency, and authenticity in how the brand shows up
• Comfort operating in a fast-paced, evolving environment where priorities can shift quickly

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Company Overview