[Remote] Marketing Analytics & Operations
Note: The job is a remote job and is open to candidates in USA. Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are seeking a high-impact Marketing Analytics & Operations Manager to architect and scale their marketing data ecosystem, connecting marketing efforts to business outcomes and enabling smarter investments in the institutional crypto ecosystem.
Responsibilities
- Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems
- Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution
- Build and maintain scalable dashboards and reporting frameworks across: Performance marketing, BDR outbound, Field & event marketing
- Develop multi-touch attribution models and conversion tracking methodologies
- Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions
- Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity
- Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale
- Partner closely with Data teams to ensure data consistency and governance across systems
- Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI
- Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization
- Conduct deep-dive analyses into client journeys, segmentation, and growth drivers
- Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams
- Translate business needs into data requirements and technical solutions
- Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations
Skills
- Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights
- Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture
- Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)
- Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions
- Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes
- Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems
- Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution
- Build and maintain scalable dashboards and reporting frameworks across: Performance marketing, BDR outbound, Field & event marketing
- Develop multi-touch attribution models and conversion tracking methodologies
- Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions
- Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity
- Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale
- Partner closely with Data teams to ensure data consistency and governance across systems
- Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI
- Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization
- Conduct deep-dive analyses into client journeys, segmentation, and growth drivers
- Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams
- Translate business needs into data requirements and technical solutions
- Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations
- Deep understanding of the institutional crypto landscape and client lifecycle
- Experience evaluating and implementing MarTech tools and integrations
- Ability to move fluidly between technical execution and strategic thinking
- Strong storytelling skills—turning data into clear, compelling narratives for executives
- 2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)
- Strong hands-on experience with SQL and data analysis (required)
- Experience building marketing dashboards, attribution models, and performance reporting systems
- Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments
- A track record of building or improving data infrastructure and analytics frameworks
- A scrappy, ownership-driven mindset—comfortable wearing multiple hats and operating in a fast-paced environment
- Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)
- Exposure to BI tools (e.g., Looker, Tableau, Hex)
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system
Company Overview
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