Freelance Email/SMS Marketing Strategist

Zero Gravity Marketing (ZGM) is a full-service digital agency built on strategy, collaboration, and a solution-oriented mindset. We believe the best marketing is both smart and human—driven by data, guided by empathy, and fueled by curiosity. Our Strategy team partners with clients to craft and execute impactful lifecycle campaigns across email and SMS, combining creative storytelling with technical precision. We’re expanding our contractor network to meet growing demand for high-quality, fast-turnaround lifecycle marketing projects.

Description

About the Role

We’re looking for experienced Email/SMS Marketing Strategists to join our freelance contractor pool for upcoming lifecycle and retention projects. You’ll work with a range of ecommerce and B2B clients, helping design and execute automated customer journeys that drive engagement and revenue. This is a project-based, remote contractor role suited for professionals who are hands-on in Klaviyo and comfortable balancing campaign execution with strategic optimization. Some engagements may require collaboration with our design, strategy, and analytics teams to align campaigns with broader marketing goals.

What You’ll Do

• Build, test, and QA email and SMS campaigns in Klaviyo (and occasionally other ESPs).
• Set up, maintain, and optimize automation flows such as Welcome, Abandoned Cart, Post-Purchase, and Winback.
• Apply email marketing best practices to ensure campaigns are mobile-friendly, accessible, and visually polished.
• Prepare and optimize creative assets using Figma or Canva; partner with designers and copywriters to bring campaigns to life.
• Conduct A/B tests on subject lines, creative, and timing, and deliver performance reports with actionable insights.
• Collaborate with senior strategists and account teams to align campaign execution with client goals.
• Support ongoing list management, segmentation, and subscriber growth initiatives.

What You’ll Bring

• 2–5+ years of hands-on experience in Email and SMS marketing, ideally within an agency or ecommerce environment.
• Deep knowledge of Klaviyo, including automations, segmentation, and deliverability optimization.
• Data-driven mindset with the ability to translate performance metrics into strategy.
• Experience preparing and QA’ing creative assets in Figma and Canva.
• Excellent communication skills, strong attention to detail, and ability to manage multiple short-term projects simultaneously.
• Proactive, self-sufficient, and comfortable working remotely within tight timelines.

Bonus Points

• Experience with Postscript, Attentive, or Twilio for SMS automation.
• Familiarity with Shopify, GA4, or HubSpot integrations.
• Strong design or copy sensibility for refining creative elements.
• Prior experience supporting Black Friday/Cyber Monday or other high-volume ecommerce campaigns.

Why You’ll Love Working With Us

At ZGM, we lead with strategy, communicate with transparency, and value collaboration across every project. As a contractor, you’ll work alongside a team that celebrates creativity, delivers high-impact results, and supports each other in delivering exceptional client experiences. If you’re an experienced Email/SMS Strategist looking for flexible, project-based work with a leading digital agency, we’d love to connect.