Associate, Programmatic (Kia/Zillow)
Canvas Worldwide is an independent media agency recognized as one of Ad Age's 'Best Places to Work'. The Associate, Programmatic will master demand side platforms for campaign setup, optimization, and reporting while collaborating with various teams to develop audiences and manage programmatic campaigns.
Responsibilities
- Master the usage of demand side platforms for campaign set up, optimization, and reporting
- Work closely with the strategy and digital teams to develop audiences for campaigns based on client briefings, internal and external research, and partner platforms
- Develop, test and learn process beginning with trailer launches to identify audiences for main campaigns
- Bulk updating of campaigns, budget management, and troubleshooting platform issues
- Work collaboratively with Analytics + Ad Ops teams on tagging requirements to QA performance
- Daily pacing and performance review to optimize within short flight windows
- Applying insights to put together recommendations and set up campaigns
- Clear communication on if deadlines will not be met to manage expectations
- Learn and master processes and systems related to the trafficking and workflow management of programmatic campaigns
- Learn and become proficient in reporting systems that support programmatic campaigns (inclusive of data, verification, analysis that comes from reporting output directly in DSP)
- Working in reporting suite to glean insights based on a daily, weekly, monthly basis
- Applying insights and provide recommendations to create and manage campaigns
- Communicate outwardly on partner recommendations + rationales to share feedback on partners
Skills
- Bachelor's Degree
- Be proactive: Show interest in constantly learning and growing
- Be outgoing: Lots of communication with internal teams and outside vendors required
- Be organized: able to work with dept head to prioritize projects across campaigns while also clearly communicating progress and project completion
- Detail-oriented with strong attention to follow through
- Strong Computer skills - Microsoft Office - especially Excel
- Ability to be flexible and a team member
- Willing to work in a fast-paced environment
- Interest in auto
Benefits
- Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO
- Employee social and wellness events
- A DEI Council
- Auto purchase rebate program
- Monthly wellness allowance
- In-office amenities such as fresh kombucha and an in-house barista
Company Overview