Brand Ambassador
TEAM is an award-winning experiential marketing agency that develops and executes creative marketing campaigns. They are seeking a Brand Ambassador to serve as a whiskey brand category and mixology expert, strengthen category leadership, and execute brand promotions and trainings.
Responsibilities
- Serve as a whiskey brand category & mixology expert
- Strengthen category leadership by obtaining menu placements in influential accounts
- Align and with key local industry events and participate where the opportunity fits our strategy
- Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners
- Stay informed of customer and consumer trends, share insights
- Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team
- Provide bi-weekly market activity report to Regional Market Manager to include list of objectives, accomplishments, competitive activities, special projects and/or any needs
- Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives
- Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
- Ride with distributor sales representatives as needed
- Participate in out-of-market sales blitzes
- Work closer to maintain Top Volume accounts, reduce losses
- Timely submission of weekly required program documents and deliverables
- Manage assigned budget
- Quarterly visit other markets as needed
Skills
- Serve as a whiskey brand category & mixology expert
- Strengthen category leadership by obtaining menu placements in influential accounts
- Align and with key local industry events and participate where the opportunity fits our strategy
- Execute brand promotions, tastings and trainings as needed throughout your market within accounts, consumer/trade events and distributor partners
- Stay informed of customer and consumer trends, share insights
- Maintain calendar of activities and promotions and ensure effective communications with distributors and sales team
- Provide bi-weekly market activity report to Regional Market Manager to include list of objectives, accomplishments, competitive activities, special projects and/or any needs
- Call on key On and Off premise accounts, responsible for developing strong relationships, building brand awareness with the ultimate goal of increasing volume growth, menu placements and assisting Distributor partner in attaining our objectives
- Utilize sales report to measure brand performance within your accounts, contribute to analysis and recommendations arising within territory
- Ride with distributor sales representatives as needed
- Participate in out-of-market sales blitzes
- Work closer to maintain Top Volume accounts, reduce losses
- Timely submission of weekly required program documents and deliverables
- Manage assigned budget
- Quarterly visit other markets as needed
- Passionate, self-motivated, creative, responsible
- Proactive communicator
- Comfortable speaking to small groups and being seen as an expert
- Great with people; from bartenders to distributors to consumers
- Previous experience as a Bartender essential
- Cocktail experience
- Whiskey knowledge and a passion for spirits
- Has sound financial skills and experience managing a budget
- Willingness to travel up to 10%
- Event management or promotional background is a plus
Company Overview