Specialist SEM & Paid Search

About the position About The Position | Major Goals and Objectives and Location Requirements: The Specialist SEM & Paid Search manages pay-per-click (PPC) campaigns across platforms to boost online visibility, drive traffic, and generate leads by conducting keyword research, writing ad copy, managing budgets, optimizing landing pages, A/B testing, and analyzing performance to maximize ROI, staying current with trends, and reporting results. This role will be responsible for planning, optimizing, implementing and analyzing paid search engine marketing campaigns and paid social media campaigns on the behalf of our clients. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the campaign lifecycle from planning to implementation to reporting and renewal. Hybrid 3x a week- (Stamford) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: Media Now Interactive (MNI), a division of People Inc. provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets. The paid media team is all about driving measurable results through smart, data-driven advertising. The team blends strategy and execution, owning the full lifecycle of paid search and paid social campaigns—from planning and launch to optimization, analysis, and renewal. Team members are hands-on and performance-focused, constantly testing, refining, and scaling campaigns to maximize impact for clients. Success on the paid media team means thinking strategically, acting decisively, and using data to turn insights into action across every stage of a campaign. About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results 50% Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.) 10% Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components 10% Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads 10% Quality control trafficking creative and ad tags using 3rd party ad server tools. 10% Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment 10% Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs. All other duties assigned. The Role’s Minimum Qualifications and Job Requirements: Education: Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience.

Responsibilities

• Manage the day-to-day search marketing and social campaigns across multiple platforms (Google, Yahoo/Bing, Facebook, Twitter, etc.)
• Develop recommendations and strategy designed to meet the goals provided in RFPs, including budget forecasting, creative insights, estimated delivery, and other relevant components
• Building and launching social campaigns in the PMD platform and search campaigns in Google AdWords/Bing Ads
• Quality control trafficking creative and ad tags using 3rd party ad server tools.
• Manage bids and budgets across campaign flights to ensure cost efficiency and fulfillment
• Compile keyword lists and generate/edit ad copy and ad groups; leverage tech platforms to provide specialized reporting and strategy recommendations; stay up-to-date on latest platform changes, new channels, competitive landscape, and best practices, work across digital departments to strategically think about paid search & social within the media mix and help teams define tactical game plans to set social strategies and SEM media plans to address client needs.
• All other duties assigned.

Requirements

• 1-3 years minimum of proven experience in paid search and/or paid social media, with a demonstrated success in working with other departments to develop multi-faceted digital strategies.
• Experience working with industry tools (Google AdWords, Bing Ads, Google Analytics, Facebook Ads Manager, Facebook Business Manager, SnapAds, Pinterest For Business)
• Up-to-date with the latest trends and best practices in paid search and paid social media
• Must be a self-driven multi-tasker who’s comfortable working in a fast-paced, deadline-driven environment
• Must have excellent verbal and written communication skills, demonstrate a high degree of professionalism, and show strong attention to detail
• Excellent analytical, organizational, project management and time management skills

Benefits

• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits
• short term and long term disability
• health savings and flexible spending accounts
• family care benefits
• a generous 401K savings plan with a company match program
• 10-12 paid holidays annually
• generous paid parental leave (birthing and non-birthing parents)
• medical, dental, vision, prescription drug coverage
• voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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