PPC Specialist (Paid Search Specialist) / Digital Marketing Specialist

Instinct Marketing is a digital marketing agency based in Sacramento, California, and they are seeking a PPC Specialist. The role involves managing PPC campaigns for local business clients, analyzing performance, and developing strategies to optimize ad performance while collaborating with account managers and attending client meetings.

Responsibilities

• Manage approximately 30-40+ local business clients that operate by completing builds, optimizations, change requests, and properly notate information for others to reference
• Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
• Implement analysis of existing PPC campaign performance and prepare actionable insight for improvement to optimize account performance
• Use Instinct Marketing best practices in digital marketing to develop strategies to achieve client goals in designing, developing, and managing PPC campaigns
• Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
• Remain current with industry trends and best practices that may be incorporated to optimize accounts
• Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns are positively impacting the clients' goals, such as ROAS, brand exposure, and congruent ad-to-landing page web copy
• Attend client meetings either in person or over the phone/Zoom
• Produce monthly reports for clients and provide client recommendations

Skills

• Strong interpersonal, verbal, and written communication skills
• Excellent time management skills
• Creative, analytical, and driven individual who works well on a team
• Effective problem-solving skills
• Strong attention to detail
• Proficient in Microsoft Office and Google Workspace Applications
• Must currently live in or near Greater Sacramento, California
• 1 - 3 Years of Google Ads experience
• Google Ads and Microsoft Advertising Certified
• Facebook and Instagram Advertising Experience
• Bachelor's Degree or 2+ years of SEM/PPC experience
• Experience working with Google Analytics
• Experience working with landing page builders such as Unbounce, GoHighLevel, or Instapage
• Agency and client-facing experience
• Basic HTML / CSS / JavaScript Knowledge
• Google Ads Certified

Benefits

• Paid medical, dental, and vision insurance
• Paid holidays
• Hybrid Schedule – 3 days in office, 2 days remote
• Flexible schedule
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Company Overview