Marketing Specialist
CanCap Group Inc. is a privately-owned Canadian national financial services company focused on automotive, consumer, and merchant lending portfolios. They are seeking a Marketing Specialist to build and manage the direct-to-consumer growth engine for their refinancing business, focusing on customer acquisition and retention through digital marketing strategies.
Responsibilities
- Propose and help run simple A/B tests on landing page elements (like buttons or images) to see what drives better results
- Implement practical updates to the digital journey to make the refinancing process as fast and easy as possible for the user
- Regularly review our landing pages and application forms to identify exactly where customers are dropping off
- Manage the daily setup and monitoring of Google Ads and Social Media accounts to ensure our brand is reaching the right audience
- Keep a close eye on daily spending to ensure we are generating quality leads at a sustainable price point
- Write clear, persuasive headlines and ad descriptions that encourage potential clients to explore their refinance options
- Run and refine the automated email and SMS follow-up sequences that keep SafeLend top-of-mind for interested customers
- Execute "retarget marketing" campaigns aimed at reaching back out to people who started an application but didn't finish
- Ensure every message sent through our automated tools is helpful, professional, and follows our company guidelines
- Develop and track core KPIs for lead-to-conversion rates, client satisfaction, CPA, and operational throughput, using these metrics to implement operational improvements
- Help the team understand the "why" behind the numbers by reporting on what ads or emails are performing best each week
- Develop dashboards and reports highlighting performance, conversion trends, and client insights to track how many leads we generated and how many turned into funded loans
- Creating social media posts and educational guides that help build trust with our community and improve our organic reach
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field, or at least 1 year of hands-on experience in a fast-paced digital marketing role
- Practical experience using Google Ads and/or Meta Ads Manager, with the ability to confidently build, launch, and optimize campaigns
- Working knowledge of email and SMS marketing, including segmentation, automation, and A/B testing to improve engagement and conversion
- A strong entrepreneurial mindset with the ability to build processes, test ideas, and create structure in a growing environment
- Naturally curious and self-directed, with a habit of staying current on digital marketing trends and finding solutions independently
- Highly detail-oriented and organized, with an understanding that precision in ads, data, and reporting directly impacts performance
- Strong verbal and written communication skills, with the ability to craft clear, persuasive, and action-driven messaging
- Solid computer proficiency
- Experience with CRM platforms (e.g., Salesforce) and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) is an asset but not required
Benefits
- Comprehensive health and dental benefits.
- Hybrid work flexibility with central Mississauga and downtown Toronto office presence.
Company Overview