Zonal Expert Sales Manager

Job Description:

Job Title: Zonal Expert Sales Manager

Work Location: Bangalore

BU: Unilever Health Science Job Purpose Health care professionals (Doctors)/Hospitals are the first point of care for patients in top-tier markets because of the need for quality healthcare and assured health services. To harness the opportunity that lies within hospitals, a dedicated Key account management team with customized Marketing interventions. The purpose of this role would therefore be to: • Leading a team of Expert Sales executives to deliver a plan for the region • Scan the HCP environment for new business opportunities for the hospital • Identify opportunities in different types of hospitals by evaluating risks, formulating action plans, implementing key strategies & monitoring effective deployment to enhance productivity in hospitals. • To support the Regional Expert Sales Manager in rolling out key marketing interventions targeted at HCPs and other key stakeholders in the Hospital environment • Establish the distribution structure in the covered geography in coordination with the Regional Expert Sales Manager aligned to the business needs of the segment. Key Responsibilities: Implement strategy for new (and existing) market and business opportunities: • Drive marketing programs with clearly defined outcomes – i.e., new product introduction, increased penetration, and conversions • Establish and maintain contact with key opinion leaders / other stakeholders in Institutions through direct contact programs. Conduct external educational and awareness programs to build sustainable, long-term customer loyalty. • Generate, maintain, and utilize customer database for promotional use. • Coordinate with Hospitals and distributors to generate and execute the orders on time and for the settlement of claims. • Constantly identify new business opportunities in Hospitals and accounts with better realization and revenue scope Monitor and report: • Monitor adherence to commercial/ compliance guidelines and reporting guidelines as prescribed by the company. • Analyse competitor activity and the industry environment to derive insights. • Analyse customer feedback on product quality and escalate concerns to the appropriate authorities Liason: • Liaise internally with cross cross-functional sales team and externally (with opinion makers) to obtain the required resources and ensure their utilization to achieve organizational goals. • Liaise with the purchase department, pharmacy, & administrators in Hospitals to obtain a favourable consideration for HUL products. Breadth/Scope of Accountability: • Number of Direct Reports: around 10 • Number of Indirect Reports: NA Knowledge/Education Required • Minimum Level of Education Required: Bachelor's Degree • Area of Specialization: Science • Why is it required? i. To constantly engage with Key Opinion Leaders like doctors and administrators ii. To coordinate and conduct a clinical training program for healthcare professionals iii. To consistently meet and achieve activation targets by effectively channelizing and utilizing available resources.

Originally posted on Himalayas