Ad Operations Specialist

What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.

Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/

What’s In It for You*

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles

About the Role

We’re seeking a highly detail-oriented Ad Operations Specialist to join our analytics team, with a focus on advanced tag management, privacy-compliant tracking, and cross-platform pixel implementation using Google Tag Manager (GTM). This role is mission-critical in ensuring our media measurement remains accurate, future-proof, and fully compliant in an ever-changing digital privacy landscape.

You’ll serve as our internal subject matter expert for GTM, digital pixels, data layers, and privacy/cookie compliance, partnering closely with media, analytics, and dev teams.

Key Responsibilities

• Own the implementation, QA, and maintenance of all media pixels and tracking tags (Meta, Google Ads, TikTok, Pinterest, The Trade Desk, etc.) using GTM, including event-based and server-side set-ups.
• Build and manage robust custom variables to ensure precise, granular tracking for digital campaigns.
• Design tagging solutions that meet privacy requirements, including support for consent management platforms, cookie consent mode, and evolving privacy regulations (GDPR, CCPA, CPRA, ITP).
• Troubleshoot, debug, and resolve complex tagging isues using browser dev tools, debugging extensions, and network analysis.
• Collaborate across teams to translate tracking requirements into technical specifications for a variety of website platforms and CMS environments.
• Stay current on privacy and browser changes, proactively updating processes to address signal loss (e.g., blocked cookies, Apple ITP, Google Consent Mode).
• Maintain clear, organized documentation of all tag implementations, data layers, and consent requirements.
• Educate and support internal teams on best practices for measurement and GTM deployments.
• Recommend and implement technical solutions for measurement in restricted environments (server-side tagging, Meta CAPI, Enhanced Conversions, etc.)

Qualifications

• 3-4 years of hands-on experience in ad operations or tag management with deep expertise in Google Tag Manager (GTM)
• Advanced knowledge of event-based tracking, data layers, and pixel implementation across major ad platforms.
• Demonstrated ability to work with privacy and cookie consent frameworks, including real-work experience with GDPR, CCPA, Consent Mode, ITP, and consent management tools (OneTrust, TrustArc, etc.).
• Comfortable using browser developer tools, network monitors, and debugging utilities to QA and troubleshoot implementations.
• Experience collaborating with analytics, media, and development teams to deliver accurate, privacy-compliant tracking.
• Excellent documentation skills and the discipline to maintain process rigor.
• Strong communicator with the ability to translate complex technical and privacy topics to non-technical audiences.
• Bonus: Exposure to GA4, Adobe Launch, or server-side GTM.
• Bonus: Basic JavaScript or JSON skills for troubleshooting/tag configuration.

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $75,000-80,000 annually

Originally posted on Himalayas