Digital Marketing Specialist

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Compensation

Based on Experience. Digital Marketing Specialist $90000 - $110000 per year | San Diego, CA | On-Site | Permanent Property Management client seeking a Digital Marketing Specialist A bit about us: We are a Commercial Property Management company in San Diego, CA Why join us?

• Competitive compensation
• Hybrid workplace
• Full benefits (medical, vision, dental)
• 401k match
• Generous PTO
• Paid holidays
• Career advancement opportunities
• Bonus potential

Job Details Job Details: We are seeking a seasoned Digital Marketing Specialist to join our dynamic team. The ideal candidate will be an expert in the construction industry, with a deep understanding of how to leverage various digital platforms to create compelling marketing strategies. You will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. We are looking for someone who can think outside the box, is passionate about digital marketing, and has a proven track record of driving growth in a competitive market. Responsibilities: 1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. 2. Design, build, and maintain our social media presence. 3. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). 4. Identify trends and insights, and optimize spend and performance based on the insights. 5. Brainstorm new and creative growth strategies through digital marketing. 6. Plan, execute, and measure experiments and conversion tests. 7. Collaborate with internal teams to create landing pages and optimize user experience. 8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. 9. Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Qualifications: 1. Bachelor's degree in marketing or a related field. 2. Proven working experience (5+ years) in digital marketing, particularly within the construction industry. 3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. 4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. 5. Experience in optimizing landing pages and user funnels. 6. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). 7. Working knowledge of ad serving tools. 8. Experience in setting up and optimizing Google Adwords campaigns. 9. Strong analytical skills and data-driven thinking. 10. Up-to-date with the latest trends and best practices in online marketing and measurement. 11. Excellent communication and interpersonal skills. 12. Ability to manage multiple projects at the same time in a fast-paced environment. 13. Technically capable, excellent communicator, and a desire to improve processes. This is an exceptional opportunity for a digital marketing professional who is ready to take their career to the next level. If you are a strategic thinker, with a creative mind and a passion for the construction industry, we would love to hear from you. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance. Apply tot his job