Your impact

At Handshake, our mission is to democratize access to opportunity for both job seekers and employers—and small businesses are a key part of that ecosystem. As Senior Growth Marketing Manager, Lifecycle, you’ll lead the strategy and execution of programs that engage, convert, and retain our self-serve employer audience. Your work will focus on driving and communicating value for these users through onboarding, targeted lifecycle messaging, and data-informed experimentation. This is a highly cross-functional role that plays a critical part in scaling our product-led growth.

Your role

• Own the strategy, execution, and performance of lifecycle marketing programs that drive engagement, conversion, and retention of self-serve employers.

• Partner with Product, Marketing, and Growth stakeholders to craft cohesive product-led growth strategies and align experiences across out-of-product touchpoints and in product.

• Develop segmentation and traffic control strategies that ensure users receive only the most relevant messaging at the right time in their journey.

• Build and maintain lifecycle tool infrastructure, processes, and best practices to improve the health of our channels.

• Leverage insights from product marketing, brand, user research, and analytics to ensure we’re addressing user needs.

Your experience

• 5+ years of experience in lifecycle, growth, or digital marketing within a B2B or B2C SaaS or other product-led company with a large user base.

• Experience planning, building, and experimenting with lifecycle programs—both triggered and one-off—across the full user journey from onboarding through re-engagement.

• Hands-on expertise using and managing lifecycle platforms such as Iterable, Braze, Salesforce Marketing Cloud, or similar tools.

• Strong analytical skills with experience in experimentation, including A/B and holdout testing, and comfort working with data platforms like Looker, Amplitude, or SQL.

• Proven ability to collaborate effectively with cross-functional teams including Product, Engineering, Analytics, Product Marketing, and Brand.