Growth Marketing - Senior Manager

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Team :

The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels.

About the role:

We are looking for a strategic and execution-oriented Growth Manager to lead the Referral Growth Charter, someone who can build and scale referral-driven acquisition and engagement programs across the funnel. This is a high-ownership role working at the intersection of growth marketing, product, and analytics.

Expectations/ Requirements:

1. Campaign Strategy & Execution - Design, launch, and manage referral campaigns to drive new user acquisition and repeat usage.

2. Own campaign performance end-to-end: targeting, incentive structuring, creative strategy, and execution.

3. Ideate new referral-led experiments (e.g., tiered rewards, gamification, cohort-specific offers).

4. Funnel Optimization & Retention - Continuously monitor referral funnels (shares → clicks → sign-ups → activations → repeat).

5. Identify drop-offs and implement data-driven interventions to boost conversion and retention.

6. Cross-Functional Collaboration -Work with Product and Engineering to improve in-app referral journeys and experiences.

7. Collaborate with category and marketing teams to source compelling offers for referees/referrers.

8. Liaise with Analytics to define key metrics and build dashboards for real-time visibility.

9. Growth Ops & Scaling- Scale referral programs through online and offline channels (e.g., merchant, gig worker referrals).

10. Create playbooks for repeatable referral strategies across user cohorts and geographies.

11. Own experimentation roadmap and A/B testing across campaigns, journeys, and incentive models.

12. Stakeholder & Performance Management - Align with leadership on referral goals, budgets, and performance tracking.

13. Report growth performance on a weekly/monthly basis and recommend key course corrections.

Skills that will help you succeed in this role:

● Minimum 2–7 years of experience in growth marketing/performance marketing / product-led growth roles.

● Proven experience in running successful referral, affiliate, or influencer marketing programs.

● Must be strong in analytical skills with proficiency in Excel/Google Sheets, SQL, and

visualization tools.

● Experience working with fintech, consumer tech, or e-commerce organisations preferred.

● Exposure to CLM/retention/lifecycle management is a plus.

● Familiarity with tools like Clevertap, MoEngage, Branch, or AppsFlyer.

.

Education:

Post-graduate in MBA is preferred.

Why join us :

A collaborative output-driven program that brings cohesiveness across businesses through

technology ∙ Improve the average revenue per user by increasing the cross-sell

opportunities. A solid 360 feedback from your peer teams on your support of their goals.

Respect, that is earned, not demanded, from your peers and manager.

Compensation:

If you are the right fit, we believe in creating wealth for you .With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!