Consumer Insight Analyst
“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen! The Consumer Insights, Measurement, and Analytics (CIMA) organization informs strategy development through relevant data analytics, integration, and insights. We provide consumer centric solutions through deep understanding of all relevant audiences. You will reside within the Walt Disney World Consumer Insight Team. This team identifies demand drivers and revenue opportunities, explores consumer needs to inform long-term strategies, and maximizes the guest experience across Walt Disney World offerings to build long-term consumer loyalty and sustainable profitability. On any given day, you will find yourself collaborating with partners, analyzing & interpreting data, and creating effective visuals in order to influence decision-makers as they set strategy to drive the business. You will work to uncover new connections by mining many different data sets for key insight, integrate information from internal and external sources to understand consumer behavior and develop a holistic story. You will cut through the noise to provide actionable insight in a clear, objective visual way. You will report to the Manager - Consumer Insight. What you will do:
- Exhibit curiosity – Be a detective, searching and exploring, asking why, identifying cause/effect and connecting bits of information to create a cohesive story.
- Research and Analysis – Derive insights through various techniques including analysis of survey data, scenario modeling, competitive intelligence and Walt Disney World guest visitation behaviors to inform strategic decision-making.
- Create fact-based insights – Test hypotheses and build models to produce objective and clear conclusions.
- Measurement – Identify, develop, execute, manage and utilize measurement plans and tools to track KPIs.
- Understand the bigger picture – Gather a holistic understanding of the strategic context to ask meaningful questions and inform impactful solutions.
- Team up with partners – Develop and grow relationships with partners to build influence as well as collaborate to create better insight.
- Storytelling – Use impactful visual representations of data insight to craft a story that engages the audience, clearly communicates and delivers a memorable point-of-view.
What you will need:
- Minimum of one-year relevant experience in a related field (e.g. marketing/sales, market research, business analytics, strategic planning, new product development, journalism, industrial engineering).
- Experience analyzing and evaluating consumer data and developing actionable insights.
- Experience with analytical tools such as Excel, SAS, or SPSS (can develop and manipulate complex spreadsheets and data sets).
- Strong communication and storytelling of insight to influence others and advocate for consumers, customers, and Guests (verbal, written, and presentation).
- Demonstrated strong work ethic, high intellectual curiosity and critical thinking skills.
- High attention to detail and accuracy is a must.
- Flexible and nimble - can easily and quickly adapt to changing priorities.
What will set you apart:
- Experience in quantitative research analysis.
- Experience writing syntax to query and analyze data such as in SPSS.
- Experience in theme parks, hospitality or entertainment industries.
- Experience with Tableau or equivalent data visualization tools.
Required Education:
- Bachelor’s Degree or equivalent in related field, including, but not limited to: Research, Statistics, Economics, Cognitive Science, Journalism, Business, Engineering
Additional Information: This position will be located in Celebration, FL. This is a Full-Time position. Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits. #DXMedia #DXMarketing #LI-NH3 Apply Job!