Analyst- Travel and Lifestyle Web Analytics

You Lead the Way. We've Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you'll learn and grow as we help you create a career journey that's unique and meaningful... to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you'll be recognized for your contributions, leadership, and impact-every colleague has the opportunity to share in the company's success. Together, we'll win as a team, striving to uphold our company values and powerful backing promise to provide the world's best customer experience every day. And we'll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. This position is part of the Digital Customer Experience (DCX) team within Travel and Lifestyle Service. DCX is a dynamic part of the TLS organization, focusing on the end-to-end digital customer experience, encompassing the pre-booking, booking and post booking journey across AmexTravel.com, and 15 International Amex Travel websites. How will you make an impact in this role? As an Analyst on the DCX team, you will play a crucial role in analyzing and optimizing our digital customer experience. You will be responsible for managing web analytics, tracking key performance indicators (KPIs), owning tagging requirements, and driving data-informed improvements across our digital platforms. Key Responsibilities: • Web Analytics Management: Own the integrity and accuracy of web analytics data. Collaborate with technology engineers and cross-functional teams to ensure effective implementation and maintenance of Adobe Analytics, ensuring precise data collection and reporting. • Tagging Requirements: Manage and oversee the implementation of tagging requirements across digital properties. Ensure that tags are correctly implemented and that data collected aligns with reporting and analytical needs. • Performance Tracking: Monitor and analyze key performance indicators (KPIs) related to user behavior, website performance, and marketing effectiveness. Proactively generate and present reports that provide actionable insights and support data-driven decision-making. • Data Analysis: Conduct in-depth analysis of complex datasets from various sources to identify trends, patterns, and performance anomalies. Translate these insights into strategic recommendations to enhance the digital customer experience. • A/B Testing and Experimentation: Lead the planning and execution of A/B tests and other experimental approaches to evaluate the impact of new features and optimizations. Use test results to make data-driven decisions and refine strategies for improving user experience. Minimum Qualifications • Analytical Expertise: Demonstrated ability to proactively identify and solve complex problems, with a talent for translating data into actionable insights. • Adobe Analytics Proficiency: Extensive experience with Adobe Analytics, including its implementation, management, and reporting capabilities. • A/B Testing Experience: Proven experience with A/B testing methodologies and tools such as Optimizely or Maximizer, with a strong track record of leveraging insights to drive improvements. • Tagging Experience: Experience managing tagging implementations and ensuring that data collection is aligned with analytical and reporting requirements. • Communication Skills: Excellent verbal and written communication skills, with the ability to clearly convey complex data challenges and solutions to various stakeholders. • Data-Driven Approach: Expertise in analyzing conversion-focused metrics, customer journey mapping, and understanding the role of marketing channels in driving traffic and conversions. • Adaptability: A proactive, "can-do" attitude with strong ownership of responsibilities and the ability to thrive in a fast-paced, dynamic environment. • Passion for Travel: Genuine enthusiasm for travel and a commitment to enhancing the digital customer experience. Salary Range: $60,000.00 to $110,000.00 annually + bonus + benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: • Competitive base salaries • Bonus incentives • 6% Company Match on retirement savings plan • Free financial coaching and financial well-being support • Comprehensive medical, dental, vision, life insurance, and disability benefits • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) • Free and confidential counseling support through our Healthy Minds program • Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions. US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and the Pay Transparency Policy Statement. 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