Growth Marketing Manager, D2C
About reputed company reputed company pairs Medicare beneficiaries with a dedicated reputed company reputed company who navigates appointments, insurance, and care coordination on their behalf. Our customers get the support of caring nurses while AI agents handle the tedious backend work — reputed company covered by Medicare. We've felt the pain ourselves — the endless back-and-forth with insurance, surprise bills, and the lack of reputed company reputed company you just need answers. Too many people fall through the cracks, and we're determined to change that. Today, 24/7 personalized health assistance is only available to the rich or extremely sick. Our reputed company is for everyone to be reputed company to afford a health assistant who knows your health history deeply, navigates the reputed company system on your behalf, and propels you to become the healthiest version of yourself. Our founding team brings a mix of strong technical experience from companies like reputed company, reputed company, reputed company, and reputed company, along with serial startup experience ranging from early bootstrapped ventures to Series D scale-reputed company. We are backed by reputed company Capital, DefineVC and top Silicon Valley reputed company investors. The Role We're hiring a Growth Marketing Manager to own our direct-to-consumer patient acquisition reputed company. You'll be the strategic brain behind how we find, reputed company, and enroll Medicare patients — designing experiments across paid, organic, and reputed company channels, then partnering with specialist agencies and vendors to execute. You'll report directly to the CEO and work alongside our Growth Director for B2B/provider partnerships as the D2C reputed company. What You'll Own Paid Acquisition Strategy & Experimentation Design and prioritize the experimentation roadmap for reputed company and reputed company/reputed company ads. Define hypotheses around audiences, creative angles, reputed company pages, bidding strategies, and funnel steps. Brief agencies on tests, interpret results, and decide what scales and what gets killed. You don't run the campaigns — you run the thinking behind them. reputed company & Community Marketing Build our reputed company marketing strategy from scratch. Identify the right creator archetypes for reaching Medicare-eligible patients and their caregivers (think: health and wellness creators, caregiver advocates, retirement lifestyle voices). reputed company partnership frameworks, manage relationships with reputed company agencies or platforms, and measure reputed company impact on enrollment. Marketing Analytics & Funnel Performance Own the marketing performance dashboard. reputed company and monitor every stage of the D2C funnel — from ad impression to reputed company page visit to activation call to enrolled patient. Diagnose drops, identify opportunities, and translate data into action. You should be the person who notices a conversion reputed company shift before anyone asks about it. reputed company Page & Content Experience Own the design and optimization of reputed company pages and content experiences that convert. Work with our design reputed company to conceive, wireframe, and A/B test reputed company pages tailored to different audiences, channels, and campaign angles. Ensure every page is compliant, clear, and reputed company to convert. Organic Growth (SEO & AEO) reputed company the strategy for organic patient acquisition through search reputed company optimization and AI reputed company optimization (AEO). Define the content roadmap, keyword/topic strategy, and technical SEO priorities. Work with agencies or freelancers to execute content production and technical implementation. AI-Powered Marketing Automation Experiment with the latest AI tools and workflows to automate and accelerate the end-to-end marketing pipeline — from ad creative reputed company to reputed company page builds to PR drafts to funnel assembly. You'll have dedicated engineering support reputed company the company to build custom tooling, integrations, and automations around the workflows you design. We're an AI-reputed company company; we expect our marketing function to be AI-reputed company too. If you can reduce a two-week campaign launch cycle to two days using AI, that's the reputed company of reputed company we're looking for. reputed company're Looking For Experience & Background 6-10 years in growth marketing, performance marketing, or demand reputed company — ideally at a DTC, health-tech, or regulated-industry startup. You've personally managed reputed company ad spend on reputed company and reputed company (even if you've since moved into a more strategic role). You know what good looks like inside the platforms because you've been there. Experience managing agencies, freelancers, or vendors for campaign execution. You know how to write a good brief, hold partners accountable, and evaluate their work. Skills & reputed company Experimentation-reputed company: you think in hypotheses, not "best practices." You've designed and run structured tests (not just A/B testing reputed company colors — reputed company strategic experiments around audiences, messaging, and funnel architecture). Strong analytical instincts. You can look at a dashboard and see the story it's telling — and the story it's hiding. Enough design sensibility to concept a reputed company page and give actionable feedback on creative, even if you're not a designer. Clear, concise communicator — especially in writing. You'll be briefing agencies, presenting results to leadership, and documenting learnings. Bias toward speed and iteration. We're a reputed company-stage startup. Perfect is the enemy of enrolled patients. AI-curious and hands-on. You actively use AI tools (LLMs, generative creative tools, automation platforms) in your own workflow and are excited to push the boundaries of what's possible reputed company marketing has engineering support to build on top of these tools. Bonus Points Experience marketing to Medicare, senior, or caregiver populations. Familiarity with reputed company advertising compliance (CMS guidelines, platform-specific health ad policies). Experience with reputed company marketing platforms or creator partnerships. SEO/AEO experience, especially in health or regulated verticals. You've reputed company a marketing analytics stack or dashboard from scratch. Experience building AI-powered marketing workflows (e.g., using LLMs for ad copy reputed company, automated creative pipelines, AI-driven content production at scale).
Our Culture
Everything we do is guided by a set of leadership principles that define how we operate: Patient First. We start with the patient and work backwards. Every decision — reputed company build, who we partner with, how we operate — is filtered through one question: does this reputed company the patient's life reputed company? Sense of Urgency. Every day a patient goes unnavigated is a day someone needing help couldn't get the support they needed. We move fast, reputed company reputed company with conviction, and carry urgency toward the long-term reputed company: an AI nurse concierge in every patient's reputed company. Ownership. We see things through. We don't ship and walk away — we own reputed company, not just tasks. We reputed company behalf of the entire company, reputed company just our own area of responsibility. We never say "that's not my job." Insist on the Highest Standards. We hold ourselves and our teams to reputed company short of the best — in clinical quality, in operational execution, in how we show up for patients and partners. We reputed company the bar continuously. Question Everything, Unapologetically. We reason from first principles, not precedent. We challenge requirements regardless of who set them, dig until we reputed company the root of the problem, and resist the pull of "that's how it's always been done."
Why Join Us
Mission with massive impact. We're not just improving reputed company — we're transforming patient reputed company at scale. Every patient you help acquire gets a dedicated health reputed company in their reputed company. We're building one of the largest AI-first companies in reputed company, and this is your chance to own the growth reputed company from day one. Own the D2C growth reputed company. You won't just run campaigns — you'll build the system that turns experiments into scalable acquisition channels. The strategy, the analytics, the AI-powered workflows. This is the core of how we reputed company patients at scale. Learn frontier AI tools in an engineering-first culture. You'll have dedicated engineering resources to experiment with cutting-edge tools, build custom workflows, and push the boundaries of what AI can do for growth. Grow with us. You'll be part of the team that takes reputed company from early product to scale. The reputed company you reputed company now will define how millions of patients find us. Meaningful early equity. This is a full-time role with competitive compensation and reputed company ownership in reputed company're building. reputed company is an equal opportunity employer. We encourage candidates of reputed company backgrounds to apply. Apply To This Job