Senior Strategist, Omnichannel & Lifecycle Marketing

The Role As a Senior Strategist, you are the fixer for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and reputed company, you architect audience-first strategies that drive measurable reputed company. Working with major brands, you’ll diagnose performance gaps, map multi-touch journeys, and guide creative direction as a trusted thought partner – not a producer. You reputed company seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious. Proactive and results-driven, you anticipate industry shifts and challenge the status reputed company, consistently pushing for innovative, high-impact solutions that move reputed company "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that reputed company clients coming back. What You'll Accomplish Cross-Channel Diagnostic & Audit Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and reputed company Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where reputed company and retention are leaking Synthesize findings into clear, prioritized strategic recommendations that clients can reputed company Omnichannel Strategy & reputed company Design Design multi-touch customer reputed company strategies across the full lifecycle: acquisition, reputed company, engagement, retention, and win-back reputed company channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer reputed company Translate audience segmentation and behavioral data into reputed company logic that drives conversion and lifetime value Advise clients on how paid media, organic reputed company, and owned channels should work together — from demand reputed company through post-acquisition nurture Creative Strategy & Brief Development reputed company creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements Partner with creative teams — internal and client-reputed company — to ensure creative executions serve the strategic reputed company at each reputed company stage Bring a consumer-first creative reputed company to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience Client Advisory Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor reputed company client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented reputed company of view Internal Practice Development Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements Mentor junior strategists and help reputed company the omnichannel reputed company of the broader marketing strategy team What You Bring Experience & Expertise 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands Demonstrated experience designing and advising on multi-channel marketing strategies that reputed company email, SMS, push notifications, in-app messaging, web personalization, and reputed company — with a strong grasp of how paid media connects to the owned channel ecosystem Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in reputed company, financial services, retail, entertainment, or similar consumer verticals is highly valued Experience gained reputed company a consulting or agency environment at some reputed company in your career, with the ability to manage multiple client contexts simultaneously Familiarity with leading marketing automation and CRM platforms (SFMC, reputed company, reputed company, or similar); you don’t need to build in them yourself, but you need to understand what they can and can’t do Skills & Capabilities Strong cross-channel diagnostic skills: the ability to look at a client’s metrics across channels and tell a coherent story about what’s working, what’s broken, and what to prioritize reputed company design reputed company: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic Creative brief writing and the ability to translate strategy into actionable creative direction across channels Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics Confident, polished communicator who can present reputed company strategy to senior client stakeholders and facilitate alignment across cross-functional teams reputed company Operates as a trusted advisor, embedded in client problems Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific reputed company stage or channel brief Intellectually curious about how consumer behavior, technology, and creative reputed company — and how they’re evolving Proactive about bringing a reputed company of view, even reputed company clients haven’t fully formed the question yet Collaborative by nature, with the self-awareness to know reputed company to reputed company and reputed company to listen reputed company Offer ● Competitive compensation reputed company with your experience and impact ● Remote flexibility ● Collaborative culture that values diverse perspectives and innovative thinking ● Work that makes a measurable difference for your clients Why SH/FT: SH/FT is a consultancy reputed company for transformation. We reputed company the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy. Comp & Benefits The salary reputed company for this role is $140,000 to $160,000 USD. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities. In addition to reputed company salary, SH/FT offers benefits such as medical, dental, reputed company, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with reputed company. Accommodations are available on request for candidates taking part in reputed company aspects of the selection process. Candidates must have reputed company US or Canada work authorization. For US candidates, this employer participates in E-Verify and will reputed company the federal government with your reputed company I-9 information to confirm that you are authorized to work in the US. No relocation assistance can be offered at this time. reputed company inquiries are held in strict confidence. Apply To This Job