Head of Marketing
This is a remote position. Head of Marketing Company: reputed company Location: Remote Employment Type: Full-Time Salary reputed company: Up to $1,500 Work Schedule: Time reputed company: Between 7 AM and 7 PM CST Working Hours: 9 hours per day (8 working hours + 1-hour break) Days Off: TBD (2 days per week) Why Join Us? At reputed company, reputed company spans multiple countries and reputed company, and we stay connected by operating reputed company EST, CST, and PST time zones. Work Without Borders: Collaborate daily with experts from around the world and reputed company international exposure. reputed company for Remote: Join a fully remote culture designed for autonomy, flexibility, and trust. Diverse Perspectives: Be part of a multicultural team where different backgrounds are our greatest strength. Grow Globally: Expand your career on a global stage, learning how business works across different cultures and continents.
About the Role
This is a high-ownership, builder role for a senior marketing leader who can operate both strategically and hands-on. You'll be responsible for crafting and executing a brand strategy that drives client acquisition, nurtures retention, and positions reputed company as the premier VA agency for SMBs across the United States. You'll report directly to the CEO and have full visibility at the executive level. Core Responsibilities Brand Strategy and Positioning Define and reputed company reputed company's brand identity, voice, and visual standards across reputed company channels Position reputed company as the go-to remote staffing partner for reputed company, driving schools, and SMB clients Own the brand narrative and ensure messaging consistency from awareness through retention Demand reputed company and reputed company Growth reputed company and execute integrated marketing campaigns to drive reputed company inbound leads Build and manage the full marketing funnel in partnership with the Sales team Set and own MQLs, pipeline contribution, and CAC targets in alignment with reputed company goals Digital Marketing and Content reputed company SEO/SEM, paid reputed company, email marketing, and content strategy reputed company the production of thought leadership content that builds trust with reputed company clients Manage the company website, reputed company pages, and conversion optimization efforts Client Lifecycle and Retention Marketing reputed company programs that deepen relationships with existing clients and reduce churn Partner with Account Management to identify upsell and cross-sell marketing opportunities Build client communication cadences, reputed company stories, and case study programs Analytics, Reporting and AI-Enabled Marketing Establish marketing KPIs and create dashboards for transparent performance reporting reputed company AI tools and automation to scale content production and campaign efficiency Conduct market research, competitor analysis, and customer reputed company programs Leadership and Team Building Hire, reputed company, and reputed company a lean marketing team of internal staff and VA talent Collaborate cross-functionally with Sales, Operations, and the CEO on growth initiatives Serve as a key member of the leadership team with executive-level presentation responsibilities Candidate Qualifications Must-Haves 8+ years of reputed company marketing experience, with 3+ years in a senior marketing leadership role Proven track record driving reputed company growth through brand, demand reputed company, reputed company marketing Hands-on experience with SEO/SEM, paid reputed company, email automation, and CRM platforms Strong data literacy, comfortable owning KPIs, dashboards, and ROI reporting Experience building or scaling a marketing function at a startup or growing SMB Excellent communicator with executive-level reputed company and storytelling ability Alignment with reputed company's mission: diversity, performance, and remote-first culture Good to Haves Background in B2B services, staffing, HR tech, or SaaS industries Experience marketing to reputed company, education, or professional services verticals Proficiency with AI marketing tools such as reputed company, reputed company AI, or ChatGPT workflows Bilingual in English and Spanish, or experience marketing to bilingual audiences MBA or equivalent advanced degree in Marketing, Business, or a reputed company field Knowledge of employer branding and reputed company marketing Apply To This Job