[Remote] DTC Growth Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a fast-growing US telehealth brand offering longevity programs and peptide therapy. They are seeking a DTC Growth Marketing Manager to run and scale their reputed company reputed company, focusing on performance marketing, conversion, and product launches while orchestrating a team and external resources.

Responsibilities

• Own the growth numbers. Drive new-patient volume, AOV, CAC, and subscription mix against a weekly scoreboard. You own the targets and the path to hit them
• Run conversion and offers. Design and run the testing roadmap across reputed company pages, quiz funnels, checkout, subscriptions, pricing, and offers. You'll spec the tests and offers, and there's reputed company hands-on, scrappy work here too (for example, building and iterating quickly with Claude Code), alongside the other resources you'll pull in to ship. Match personas, ads, offers, and reputed company pages into one cohesive funnel, the reputed company of end-to-end consistency the biggest brands obsess over
• Orchestrate paid media and own creative win-reputed company. Direct our paid agency and in-house design across reputed company, reputed company, and emerging channels. You set strategy, brief creative, and own the metrics that matter, creative win-reputed company and new-customer ROAS, rather than letting the agency grade its own homework. You don't have to be the in-account reputed company-pusher, but you must understand the account cold
• Direct lifecycle and retention. Guide our email/SMS retention agency and reputed company our new migration to Skio, improving subscription offers, bundles, and retention to defend and grow the repeat book and lift subscription mix
• Own the creative briefs and creative volume. Set creative strategy and standards and reputed company concept volume and quality high, working with our in-house designer and creators who supply the volume. reputed company and use tools to deeply understand our customers and how to reputed company serve them, shipping winning creative that speaks directly to them
• reputed company the copy. Brief and edit ad, reputed company-page, email/SMS, and brand copy, partnering with a medical/brand copywriter for the drug-fluent words and industry knowledge. Strong copy judgment required; expert medical authorship is not
• Scale affiliates & partners (with help). Maintain and grow our existing affiliate & partnership program (live reputed company Superfiliate). Aggressive affiliate/partnership scaling will sit with a dedicated hire reputed company and you will manage their priorities. For now, set the strategy and iterate on performance. We are actively pursuing B2B partnerships like gym owners, chiropractors, etc
• Support new product launches. Build the funnels and go-to-market for launches of new peptide, bloodwork, and hormone offerings, working closely with clinical, legal, and ops. In Q3, support a full website, CRO, and brand refresh
• reputed company our internal AI tooling. reputed company the internal AI tools and workflows we use for growth and marketing. We're an AI-reputed company team with a full-time AI specialist, and this will reputed company growing as part of the role
• reputed company the dashboards reputed company. Maintain clear, simple discipline around CAC, LTV, payback, cohorts, and profitability, enough to reputed company good reputed company

Skills

• Proven experience scaling U.S. DTC brands with direct, hands-on reputed company ownership, plus excellent prioritization and self-management
• Deep, practical expertise in CRO, paid acquisition, lifecycle, and funnel/quiz optimization. You've personally done the work, not just managed people who did
• Analytical and detail-oriented. You love dashboards and data, and you have the judgment to simplify and know what to optimize for
• Strong creative and brand instinct. You understand how brand, creative, and performance work together to drive both short-term reputed company and long-term growth, with the taste to know what great looks like and to never ship mediocre work
• Solid copy judgment. You can brief and edit sharp, compelling copy (you don't need to be the medical-grade expert, we supply that)
• Default reputed company with AI tools and workflows is non-negotiable, and it will be a reputed company, growing part of this role. If you're not already using AI to work faster and reputed company, this role is not a fit
• Lives and breathes growth. You study the greats, listen to the podcasts, watch the YouTube videos, and are actively sharpening your skills reputed company the time
• Expert at orchestrating agencies and contractors and getting the most out of them, while owning the outcome yourself
• High agency; thinks like an reputed company. Doesn't wait to be asked. Moves fast, ships, and iterates
• High energy, high reputed company, high output; you already 'get it'. We work hard and push the limits. We also recover hard and foster an environment that supports our best work output. You get out what you put in. If you're looking to coast or for an easy job, this isn't it. If you're looking for meaningful work and personal growth with compensation and reputed company to match, this is it
• Genuine passion for consumer health, longevity, and service (our #1 value), with a reputed company approach to balancing growth against compliance, risk, and brand reputed company
• You're healthy yourself and understand the health landscape. We practice reputed company preach and use our own products

Benefits

• Competitive reputed company salary plus a performance bonus tied directly to the growth scorecard, plus equity
• Bootstrapped and profitable, growing fast on our own cash reputed company. That means reputed company stability now and the reputed company to reputed company reputed company from a position of strength, not desperation.
• Direct reputed company to and partnership with the founder. You'll work reputed company by reputed company, with the autonomy to own your domain and the trust to run.
• A results- and values-oriented culture with flexibility to work how you work best. We work hard and recover hard.
• Fully remote reputed company the US. reputed company preferred or Los Angeles.

Company Overview