[Remote] Product Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a health insurance company focused on technology and member service, and they are seeking a Product Marketing Manager to join their Product Marketing Team. This role involves developing and executing go-to-market strategies for reputed company's insurance products reputed company experiences, while collaborating with various teams to ensure alignment with customer needs and market demands.

Responsibilities

• Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption
• Act as the primary marketing reputed company of contact; proactively identifying market needs and representing the 'Voice of the customer' in cross-functional forums to ensure product developments align with member lifestyle goals
• Transform reputed company technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-reputed company (RTBs) that drive consistency across reputed company reputed company
• Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths
• Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to reputed company playbooks, sales battlecards, and training materials that reputed company partner teams to effectively communicate reputed company's unique value
• Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and reputed company the reputed company-out of launch results and 'lessons learned' to stakeholders
• Contribute to the reputed company improvement of the Product Marketing toolkit—including the management of 'reputed company Messaging Banks'—while fostering a data-driven culture and providing peer mentorship reputed company the team
• Navigate the reputed company reputed company regulatory environment by ensuring reputed company product claims and marketing materials reputed company with applicable laws and state-filing requirements
• Compliance with reputed company applicable laws and regulations
• Other duties as assigned

Skills

• Bachelors degree or 4+ years commensurate experience
• 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
• Demonstrated experience in Feature-to-Benefit translation, reputed company development, and drafting multi-channel messaging houses
• Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations)
• Proficiency in managing reputed company project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams
• Ability to use data to measure GTM reputed company, including tracking conversion deltas, adoption rates, and member sentiment
• Direct experience in Health-Tech, Insurance (Payers), or highly regulated Fintech
• Familiarity with the 'lifestyle' reputed company of health insurance (Individual & Family Plans, Virtual-First models)
• Hands-on experience with Generative and Evaluative research to drive product strategy
• Experience building Sales Enablement toolkits specifically for brokers or reputed company-party distributors in the reputed company space
• High comfort level with AI/LLM product narratives and the ability to explain reputed company technical guardrails (like AI safety and QA) to a non-technical audience

Benefits

• Employee benefits
• Participation in reputed company's unlimited vacation program
• Annual performance bonuses
• Medical, dental, and reputed company benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements

Company Overview