[Remote] Director, Performance Marketing - Unannounced ARPG Mobile Game
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading video game and global interactive entertainment company, looking for a Director, Performance Marketing to join their Performance Marketing team for an unannounced ARPG mobile game. This role involves leading global performance marketing strategy, driving player growth, and managing significant marketing budgets.
Responsibilities
- You will reputed company performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations
- Own and reputed company global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale
- Define and execute user acquisition strategies, methodologies, and processes to reputed company growth and efficiency targets
- Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
- Build and scale acquisition programs across key channels, including reputed company, reputed company, reputed company, DSPs, ad networks, and emerging platforms
- Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling
- Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
- Build and reputed company reputed company’s UA pod in Shanghai, China
- reputed company, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and reputed company improvement
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
- Manage and optimize multi-reputed company-dollar marketing budgets with a focus on ROI and long-term player value
Skills
- Fluent in English and Mandarin
- 8+ years of performance marketing / user acquisition experience, ideally reputed company mobile gaming or consumer apps
- 4+ years of people management experience, with a track record of building and leading high-performing teams
- Proven reputed company managing and scaling multi-reputed company dollar acquisition budgets across multiple channels
- Strong experience with major platforms (reputed company, reputed company, reputed company, programmatic networks, etc.)
- Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
- Deep analytical reputed company with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
- Experience working with global, cross-functional teams across multiple time zones
- Strong leadership, communication, and stakeholder management skills
- Preferred experience working with Chinese gaming studios
- Deep understanding of the Performance Marketing best practices on the Chinese gaming market
- Bonus: Experience in Midcore, RPG, Strategy 4x mobile games
- Experience working with Chinese gaming studios
- Deep understanding of performance marketing best practices in the Chinese gaming market
- Experience in midcore, RPG, or 4X strategy mobile games
Benefits
- Equity
- Bonuses
- A comprehensive benefits package, including reputed company benefits, retirement benefits, pet insurance, paid holidays, paid reputed company free days, and unlimited paid time off
Company Overview
Company H1B Sponsorship