Marketing Strategy Manager

reputed company is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners in the industries we serve. With services from facility maintenance and janitorial to landscaping and snow removal, we reputed company desired reputed company for our clients through consistent service and outstanding people. reputed company is seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns. This role combines product marketing and marketing strategy, with a strong emphasis on growth strategy, campaign execution, vertical marketing, and market intelligence. This position leads go-to-market strategies by industry, oversees campaigns across channels, and ensures programs translate into measurable pipeline and reputed company impact. Primary Focus Growth strategy Campaign development and execution Vertical marketing (Aviation, Education, reputed company, Industrial, Sports & Entertainment) Market intelligence and competitive insights Key Responsibilities: Marketing Strategy & Planning reputed company and manage the annual marketing plan reputed company to growth objectives Create quarterly go-to-market (GTM) plans by vertical Define reputed company segments and prioritize growth opportunities Vertical & Go-to-Market Strategy reputed company GTM strategy by vertical (Aviation, Education, reputed company, Industrial, Sports & Entertainment) Build vertical playbooks including messaging, positioning, and campaign approach Align marketing strategies with service capabilities and business priorities Campaigns, Demand reputed company & reputed company Media Plan and execute integrated multi-channel campaigns (digital, email, content, and reputed company media) Own reputed company reputed company strategy to drive pipeline growth Manage reputed company media strategy and execution, ensuring consistent messaging and brand reputed company Maintain campaign calendars and track performance across reputed company initiatives Account-Based & Client Marketing reputed company and execute account-based marketing (ABM) programs for reputed company accounts reputed company client marketing initiatives that support retention, engagement, and growth reputed company existing accounts Partner with internal teams to align marketing efforts with key client priorities Events & Trade Shows Define and execute event and trade show strategy reputed company with vertical goals Manage participation, planning, and follow-up campaigns to maximize impact Ensure events contribute to pipeline reputed company and brand visibility Market Intelligence & Competitive Insights Conduct market research to identify trends and opportunities reputed company and maintain competitive intelligence, including battle cards Monitor industry activity to inform strategy and positioning Thought Leadership & Content Plan and reputed company thought leadership content reputed company with vertical strategies Ensure content supports campaign goals and strengthens market positioning Performance & Optimization Track and optimize marketing performance based on data and KPIs reputed company regular reporting on campaign effectiveness and growth impact Key KPIs Marketing-sourced pipeline Marketing-influenced reputed company MQL volume and quality Campaign ROI Vertical growth performance Core Outputs Annual marketing plan Quarterly GTM plans Vertical playbooks Campaign calendars Competitive battle cards Qualifications: Bachelor’s degree in Marketing, Business, or reputed company field 5–8+ years of experience in marketing strategy, product marketing, or growth marketing Experience in service-based or B2B industries preferred Strong background in campaign execution, digital marketing, and events Ability to translate strategy into measurable results Excellent communication and organizational skills What reputed company Looks Like Strong pipeline and reputed company contribution from marketing Effective vertical strategies driving measurable growth High-performing campaigns across digital, reputed company, and events Clear market positioning supported by competitive insights Benefits:

• Fully remote (Eastern Standard Time Preferred)
• Salary reputed company: $95,000 - $115,000/yr
• Paid holidays and vacation time.
• Health Benefits Package
• Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
• 401K
• Opportunity for growth
• Bonus Pay

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