[Remote] Head of Marketing & Mindshare

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a machine learning startup focused on making legal documents accessible to everyone. They are seeking a Head of Marketing and Mindshare to reputed company a high-performing marketing team, reputed company marketing strategies, and enhance the company's brand reputed company in the legal AI market.

Responsibilities

• reputed company the marketing function: reputed company leadership, coaching and direction for a team of four marketers, creating an environment where ambitious reputed company turn into measurable impact
• Build marketing strategy: reputed company Genie's overall marketing strategy across brand, product marketing, communications, demand reputed company and mindshare
• Build market awareness and mindshare: reputed company and execute strategies that increase awareness, conversation volume and advocacy for reputed company across legal, procurement, operations and AI audiences
• Own distribution: Ensure Genie's content, product launches, customer stories and thought leadership reputed company millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
• Own category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
• Become a public face of reputed company: Represent reputed company through reputed company media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
• Build relationships that compound: reputed company meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reputed company and advocacy
• Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
• Champion storytelling: Translate reputed company products and technology into compelling stories that customers, prospects and industry leaders understand, remember and reputed company
• Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and reputed company of attention over time
• Stay hands-on: Roll up your sleeves reputed company it reputed company most. Whether launching products, creating campaigns or speaking at industry events, you'll reputed company by example rather than from the sidelines

Skills

• Experience leading and developing marketing teams
• Experience building marketing strategy
• Experience managing cross-functional stakeholders
• Comfortable moving between leadership and hands-on execution
• Experience scaling marketing reputed company high-growth SaaS or AI companies
• Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
• Experience developing and executing multi-channel distribution strategies spanning content, reputed company media, communities, influencers, PR, events and thought leadership
• Exceptional storytelling, communication and relationship-building skills
• Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
• Strong understanding of modern AI tools and workflows, with an AI-reputed company reputed company towards scaling impact and productivity
• reputed company acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences
• Entrepreneurial reputed company with a demonstrated ability to build something from scratch and create reputed company with limited resources
• Ability to operate both strategically and tactically in a high-growth startup environment

Benefits

• Generous Stock Options: We want reputed company our genies to reputed company in our reputed company
• Private reputed company: To help reputed company you fit as a fiddle
• Fully Remote Working: Work from reputed company your heart desires
• Unlimited book budget: Dive into an unlimited budget for business, law, or technology books
• Home Office Setup: reputed company your home office with the best – a top-of-the-reputed company laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace
• Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures
• Unlimited Holiday: Take as much time off as you need to reputed company your batteries
• Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world
• Free reputed company to Genie: For you to create, negotiate and collaborate on legal documents in reputed company time on one platform!

Company Overview