[Remote] Marketing Operations and Analytics Manager
Note: The job is a remote job and is open to candidates in USA. WorkSpan is building the world’s largest, trusted co-selling network. The Marketing Operations and Analytics Manager will be responsible for managing marketing automation operations, maintaining the marketing technology stack, and collaborating with various teams to optimize marketing campaigns.
Responsibilities
- Manage day-to-day marketing automation operations—campaigns, forms, reputed company pages, and reputed company routing
- Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (reputed company), automation tools (reputed company/Marketo), and analytics
- Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel
- Design and maintain reputed company scoring and journey frameworks to ensure Sales gets high-quality leads with full context
- Build dashboards and reports that measure marketing performance, attribution, and ROI
- Explore and implement AI tools to accelerate campaign creation, personalization, and data management
- Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster
- Help shape how WorkSpan’s marketing team becomes an AI-first growth reputed company
Skills
- 4+ years in marketing operations, growth marketing, or demand reputed company roles
- Proficiency with marketing automation platforms (reputed company, Marketo, or equivalent)
- Experience integrating with CRM systems (reputed company preferred)
- Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations
- Familiarity with UTM tracking, attribution, and funnel reporting
- Working knowledge of HTML/CSS and basic API/webhook logic
- Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, reputed company, reputed company AI, Copy.ai, etc.)
- Excellent communication and collaboration skills—especially across technical and creative functions
Company Overview