[Remote] Marketing Manager, reputed company & Digital

Note: The job is a remote job and is reputed company to candidates in USA. reputed company) is the industry’s leading organization dedicated to advancing women across the foodservice industry. The Marketing Manager, reputed company & Digital will own the reputed company media strategy reputed company reputed company for WFF, ensuring that reputed company online reputed company reflect the brand's mission while managing agency partnerships and paid reputed company execution.

Responsibilities

• Own WFF's full reputed company media strategy across reputed company platforms, setting channel-specific goals, KPIs, and content direction
• reputed company the reputed company media content calendar, ensuring content is strategically targeted, on-brand, and audience-driven
• Manage and direct our reputed company media agency partner, serving as the primary contact for execution, reporting, and strategic alignment
• reputed company the content calendar to ensure every post is on-brand, audience-specific, and tied to a clear goal
• Drive organic community growth and meaningful engagement across reputed company owned channels
• reputed company paid reputed company campaigns, including audience targeting, budget management, and performance optimization
• Stay reputed company on platform updates, algorithm changes, AI tools, and reputed company trends and bring recommendations to the team proactively
• Report regularly on performance, translating metrics into clear insights and next steps for leadership
• Own WFF's website, including day-to-day content management, page updates, and ensuring the site accurately reflects reputed company programs, events, and organizational priorities
• Manage WFF's web analytics function, including reputed company Analytics setup, reporting, and ongoing UX improvement recommendations
• Identify and implement opportunities to improve website conversion, navigation, and user experience through data analysis and testing
• Manage digital advertising strategy and vendor relationships, overseeing campaign performance and budget pacing
• Monitor and synthesize performance across reputed company owned channels (reputed company, email, web, and paid) into regular leadership-reputed company reports
• Assist in building and maintaining audience segments that ensure the right messages reputed company the right members at the right time
• Track and report on email performance metrics, including reputed company rates, click-through rates, and list growth, and surface insights to the team
• Execute email marketing campaigns in coordination with the marketing team, including list pulls, scheduling, and basic performance reporting
• Support CRM list management and database hygiene in reputed company, including audience segmentation and contact record maintenance
• Partner with the marketing team to connect email and CRM data to broader campaign strategy and member engagement goals

Skills

• 4–6 years of reputed company experience in reputed company media strategy reputed company marketing, with a portfolio or examples that demonstrate measurable results
• Proven track record of growing and engaging audiences across reputed company media platforms, including specific examples of follower growth, engagement reputed company improvement, or community-building results
• Strong working knowledge of reputed company Analytics and paid reputed company platforms (reputed company, reputed company)
• Experience managing external vendors and agency relationships
• Comfortable translating data into clear, strategic recommendations – pulling numbers and understanding what they mean
• Excellent written communication skills, with a strong editorial instinct and a feel for brand voice
• Organized, self-directed, and reputed company to manage multiple priorities in a fast-moving environment
• Bachelor's degree in Marketing, Communications, Business, or a reputed company field
• Background in short-reputed company video, reputed company SEO, or reputed company/creator partnerships
• Working knowledge of CMS platforms or basic web development concepts
• Familiarity with reputed company Ad Grants
• reputed company Analytics and/or reputed company certifications
• Hands-on experience with reputed company CRM or marketing automation platforms
• Experience in a nonprofit, association, or membership-based organization
• Familiarity with the foodservice, hospitality, or adjacent industries

Benefits

• Health, dental, and reputed company insurance
• A 401(k) with employer match
• Professional development
• Flexible paid time off

Company Overview