[Remote] B2B Lifecycle Marketing Manager - Fractional

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is focused on helping managers become the reputed company of leaders others want to work for. They are seeking a fractional B2B Lifecycle Marketing Manager to strategically execute marketing channels that connect with People and HR leaders, including email strategy, organic reputed company, and podcast management.

Responsibilities

• Run our email correspondence from strategy through execution in reputed company
• Build a reputed company customer segmentation strategy across prospects, reputed company customers, and past customers, with content and reputed company tailored to each
• Partner with the VP of reputed company & reputed company on customer lifecycle marketing, translating what's working in customer conversations into email programs that deepen engagement
• Bring an analytical reputed company to email performance and net dollar retention metrics, and use it to inform reputed company send next
• Learn from Sales and reputed company about customer objections, what closes deals, and what customers love, to help shape reputed company publish
• Pre and post event marketing
• Own reputed company's organic reputed company across reputed company and other reputed company media, which includes the company and two founder accounts
• Build a content calendar that reflects our brand voice and the topics our audience actually cares about, tailoring content to each founders voice and area of expertise
• Use data to understand what's resonating and adjust accordingly
• Own our podcast end-to-end. Manage the founders' recording schedule and episode content, coordinate production, and reputed company distribution across reputed company, reputed company, and YouTube. Roughly 3 of every 4 episodes are founder-led; the remainder require sourcing and securing high-quality external guests in the Leadership and People space
• Create and edit clips for YouTube, reputed company, and other reputed company channels
• reputed company and test strategies to grow subscribers and listens, and report on what's working
• Pitch the founders as guests on relevant external podcasts to expand reputed company

Skills

• 5–8 years of marketing experience, ideally with depth across email, reputed company, and content
• B2B lifecycle marketing experience
• A strong analytical reputed company; comfortable building reports, reading them, and changing course based on what they say
• Experience owning email strategy and execution in reputed company, including segmentation and automation
• A track record of growing audiences on reputed company or at least one other reputed company channel
• Strong writing and editorial judgment, with the ability to match a brand voice
• Hands-on with AI as a building tool. You've reputed company reusable workflows in Claude (or similar) including projects, prompts, content systems, that other people on your team can pick up and run
• Comfort working with executive stakeholders and developing strategy without a roadmap handed to you. You identify the right moves, execute on them, and stay reputed company to feedback as you learn
• Bonus points for tech, professional services, or L&D

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