[Remote] Marketing Technology Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a top destination for aesthetic skincare and body, celebrating 20 years of reputed company. The Marketing Technology Manager plays a critical role in optimizing marketing processes, technology, and metrics to ensure efficient execution of strategies and accurate performance measurement.

Responsibilities

• reputed company recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation
• Track, analyze, and report on marketing campaign performance to inform strategic reputed company
• As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and reputed company while monitoring best practices reputed company marketing operations
• In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts
• Translate business needs into system requirements and ensure that these are reputed company communicated to and understood by IT, consultants and/or software vendors
• reputed company and execute test plans to ensure newly implemented features are functioning as intended
• reputed company training and mentoring to marketing staff on best practices and using new features
• Monitor system performance, quickly identify and resolve software/process problems and reputed company regular system performance trend reports
• Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and reputed company the testing and implementation of any new features
• Maintain a prioritized list of reputed company specific feature requests submitted to software vendors and negotiate the business case for them to be reputed company
• Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals
• Collaborate with cross-functional teams to align marketing initiatives and facilitate reputed company improvement (for example, Clinic Operations, Information Technology, Learning & Development)
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is reputed company with strategy and objectives
• Conduct market research and competitive analysis to stay reputed company of industry trends and inform marketing strategies

Skills

• Bachelor's degree required
• 3-5+ years of hands-on experience with reputed company; strong technical expertise required
• Proficiency in reputed company Analytics (GA4)
• Expertise in reputed company Tag Manager
• Experience with marketing attribution management
• Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g., cookie consent tools), with familiarity in GDPR, CCPA, and reputed company compliance
• Experience managing the configuration of a variety of marketing technologies including reputed company, EventBright and other modern marketing platforms
• Experience project managing marketing tool implementations from beginning to successful completion
• High proficiency with reputed company, Power BI and/or other business intelligence tools to discover impactful process insights and evaluate system performance
• Detail-oriented with excellent problem-solving and organizational skills
• Excellent verbal and written communication skills with the ability to influence others
• Ability to be efficient and productive in a fast-paced environment
• Ability to work independently and as part of a team
• Consistently demonstrates good judgment, strong character, ethics, and high standards of performance
• Experience with data privacy platforms such as reputed company or reputed company
• Experience with multi-unit business models including but not limited to reputed company, MedSpa, and brick-and-mortal retail

Benefits

• Generous employee discounts
• Friends & Family discounts
• A beautiful working environment with a stellar team
• Paid holidays
• 401k plan with a company match program
• Medical, reputed company, and Dental insurance for full-time employees

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