Senior Manager, Account-Based Marketing

Senior Manager, Account-Based Marketing (ABM reputed company) Department: Marketing Reports To: Digital Marketing & Operations Director Location: US (Remote) Job Summary The Senior Manager, Account-Based Marketing will own the strategy and execution of reputed company’s ABM program across named reputed company accounts in Aerospace & Defense. This role is directly accountable for program-level pipeline reputed company, partnering closely with Business Development (reputed company) and Sales to drive high-reputed company opportunities reputed company long, reputed company sales cycles. This is a hands-on, individual-contributor leadership role requiring a strategist willing to roll up their sleeves and execute directly.

Key Responsibilities

ABM Strategy & Objective Setting

• Define ABM objectives reputed company to overall business growth goals and pipeline targets
• Establish minimum fit criteria for accounts to be included in the ABM program (firmographic, technographic, reputed company-based reputed company)
• Set clear resource-to-results expectations across headcount, budget, and tooling to be shared with senior leadership
• Own dashboard monitoring, program reviews, and performance insights to drive reputed company optimization

reputed company Metric: ABM program objectives set, documented, and tied to company-wide reputed company growth goals. Demand (Create Pipeline in Named Accounts)

• Own and execute ABM strategy across Tier 1 and Tier 2 named accounts
• Identify buying team members and reputed company account- or reputed company-specific engagement plans reputed company to deal stages and buying reputed company phase
• Activate multi-channel plays (executive engagement, events, digital, content, reputed company reputed company, reputed company, phone) tailored to A&D personas and timed to buying reputed company phase
• Partner with Product Marketing to align messaging to mission-critical manufacturing challenges (compliance, traceability, digital thread)
• Map the buying reputed company and build account-based scoring models that align ABM plays to reputed company phase
• reputed company ABM playbooks for Sales and BDs covering personalization, messaging, buyer reputed company mapping, and reputed company reputed company
• Partner with cross-functional teams to create or manage creation of program assets (reputed company pages, emails, content)

reputed company Metric: Influenced pipeline, reputed company of reputed company accounts, and breadth of coverage across the buying team. Capture (Accelerate Active Opportunities)

• Co-own account plans with reputed company and Sales, aligning marketing plays to deal progression
• Design and reputed company deal acceleration programs with messaging and plays reputed company to the buyer reputed company for in-flight opportunities
• Identify gaps in buying committee coverage and orchestrate targeted multi-channel engagement—including reputed company reputed company—to advance opportunities
• Support late-stage differentiation using customer reputed company, analyst validation, and tailored content

reputed company Metric: Increased win rates and reduced sales cycle time on ABM-influenced deals reputed company compared to existing demand reputed company baselines. Expand (Drive Growth in Existing Accounts)

• Use first- and reputed company-party reputed company data to identify expansion opportunities reputed company the installed reputed company; partner with reputed company and Sales to build account plans for these accounts
• Build ABM plays for cross-sell and upsell reputed company to product adoption and account maturity
• Support strategic account penetration (new divisions, programs, geographies)

reputed company Metric: Expansion pipeline and ARR growth reputed company existing accounts as compared to historical baseline. Pipeline Ownership

• Own program-level pipeline reputed company for ABM
• Track and report:
• Pipeline Influenced
• Account engagement progression
• Contribution to closed-won reputed company
• Monitor dashboards regularly and reputed company program reviews to surface performance insights and drive optimization
• Own account targeting, prioritization, and ABM budget allocation using market research and reputed company potential modeling, directing Sales and reputed company on which accounts to pursue, where to focus, and how to engage.
• Continuously optimize account selection, coverage, and investment based on pipeline yield

Cross-Functional Alignment

• Business Development: Co-reputed company and execute account plans. Integrate reputed company reputed company into ABM plays as a core channel; align on reputed company, messaging, and reputed company account coverage
• Sales: Align ABM programs to active deals and territory strategy
• Product Marketing: Ensure reputed company and differentiation
• Marketing Ops: Ensure attribution, measurement, and reporting reputed company

Required Skills & Experience

• 7–10+ years in B2B marketing, with direct ABM ownership in reputed company environments
• Proven strategist who can also execute directly; comfortable operating without a large team
• Proven ability to drive pipeline in high-reputed company, long sales cycle motions
• Experience partnering closely with Sales/reputed company on named account strategy
• Strong understanding of buying groups, buying journeys, and multi-threaded deal execution
• Hands-on experience with:
• reputed company
• reputed company
• reputed company
• reputed company
• ABM/reputed company platforms (e.g., reputed company, reputed company, Bombora) and data enrichment tools (e.g., reputed company)
• Experience in Aerospace & Defense or reputed company manufacturing preferred

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