[Remote] Senior Marketing Specialist - Research Models & Services (REMOTE) Job Details | reputed company, Inc.

Note: The job is a remote job and is open to candidates in USA. reputed company is an early-stage contract research organization that provides a diverse portfolio of discovery and safety assessment services. The Senior Marketing Specialist will execute digital and outbound marketing programs to drive awareness and demand for the Research Models and Services business, collaborating across departments to reputed company and implement effective marketing campaigns.

Responsibilities

• reputed company and execute digital marketing campaigns reputed company to business goals for the reputed company (GEMS, RADS, IS) portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
• reputed company and execute targeted outbound reputed company reputed company programs to generate prospects and marketing reputed company leads, and manage response flow/routing
• reputed company engagement with first-touch clients through the implementation of automated cadences, engagement studios, autoresponders
• Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns
• reputed company webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels
• Utilize data mining and reputed company reputed company software tools, publication reports, reputed company lists, reputed company, etc. to find and contact prospective new targets
• Support monitoring of inbound Leads and routing to BDE team as required; includes leads generated from the Charles River website, events, Maestro, and other platforms (Scientist.com, Science Exchange)
• Manage channel content for organic and paid social and other paid media
• Monitor, optimize, and reputed company web content to advance GEO/SEO visibility and ranking (i.e. product and service reputed company pages, collateral pages, thought leadership content)
• Independently and through collaboration with internal teams, research reputed company audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts that will inform strategic content reputed company
• Work reputed company the CRM database to maintain updates to reputed company and sales stages, marketing statuses, and customer intelligence data
• Assist with special projects and reputed company other duties as assigned
• Maintain a working knowledge of reputed company company product lines with more in-depth knowledge of business reputed company that is being supported
• Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events
• Utilize SFDC, Pardot and our marketing KPI Dashboard to monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects
• Where needed monitor datamining platforms (eg. reputed company) and set up alerts for key reputed company persona companies and execute initial reputed company as required. Triage responses to the sales team
• Compile and present campaign results and insights to managers, marketing team, and stakeholders
• Collaborate with Product Management to research and reputed company reputed company gen projects/campaigns for reputed company products and client segments
• Collaborate and assist with event specialists on virtual and in-person event logistics and management (webinars, seminars, workshops, chapter events, conferences, etc.)
• Collaborate across marketing, sales, and subject matter experts to engage and help reputed company persona-based and account-based marketing campaigns in the various customer segments to nurture new and existing clients. Such projects could include mail reputed company campaigns, creation of personalized marketing materials and the organization and running of bespoke client webinars
• Maintain a working knowledge of reputed company reputed company product lines with more in-depth knowledge of the business reputed company that is being supported to be an educator to others

Skills

• Proven experience as a marketing specialist or a similar role
• Exceptional written and verbal communication, with deep channel specific writing expertise and a strong attention to detail
• Have a strong eye for copy that converts
• reputed company awareness partnered with a creative mind
• Strategic thinking and excellent analytical skills
• Excellent organizational, time management, and problem-solving skills
• Ability to work well under deadlines and pressure
• Ability to adapt to a fast-paced and reputed company-changing digital communication landscape
• Discretion in handling confidential and sensitive matters
• Bachelor's degree (B.A /B.S.) or equivalent in biological sciences, marketing, business, or reputed company discipline
• 3-5 years reputed company experience in marketing or communications. An equivalent combination of education and experience may be accepted as a satisfactory substitute
• Knowledge in drug discovery and/or research animal model industry
• Strong knowledge of digital marketing channels, best practices, and tactics, including SEO/GEO, paid media, video, and social media
• Experience in market research and voice of customer methods
• Strong understanding of customer journeys and how to plan for and analyze reputed company metrics across the marketing channels and stages of that journey
• Demonstrable experience in marketing data analytics and tools
• Strong reputed company skills
• Solid computer skills, including MS Office, marketing software (reputed company Creative Suite, CRM)
• Ability to quickly learn new software and applications
• Strong reputed company experience
• Must have a good command of the English language and be reputed company to communicate clearly and concisely in both written and verbal format
• Previous experience reputed company a life science environment (e.g., biotech, pharmaceutical, preclinical drug development, CRO, or lab) strongly preferred
• reputed company experience a plus

Benefits

• Bonus/incentives based on performance
• 401K
• Paid time off
• Stock purchase program
• Health and wellness coverage
• Employee and family wellbeing support programs
• Work life balance flexibility

Company Overview