[Remote] Digital Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an internationally recognized hospitality company behind celebrated restaurants and lifestyle destinations. They are seeking an reputed company Digital Marketing Manager to reputed company the digital marketing strategy across their brands, focusing on growth and measurable reputed company while enhancing the customer experience.
Responsibilities
- reputed company and execute the Group-wide digital marketing strategy across reputed company brands
- Drive guest acquisition, retention and lifetime value
- Build annual digital marketing plans reputed company with business objectives
- Identify emerging digital trends, technologies and opportunities
- reputed company scalable systems to support future openings and expansion
- reputed company reputed company paid advertising including:
- Budget planning
- Campaign strategy
- Audience development
- Creative testing
- Conversion optimisation
- Attribution modelling
- Performance reporting
- Own KPIs including:
- ROAS
- CAC
- CPM
- CPC
- Conversion reputed company
- reputed company Generated
- Own the digital experience across every reputed company website
- Responsibilities include:
- Website strategy
- UX optimisation
- Conversion optimisation
- Local SEO
- Technical SEO
- reputed company page creation
- Online booking optimisation
- Speed and performance improvements
- Work closely with designers and developers to continually improve the customer reputed company
- reputed company reputed company customer lifecycle marketing including:
- Guest acquisition
- Welcome journeys
- Loyalty campaigns
- Birthday campaigns
- VIP communications
- Win-back campaigns
- Automated guest journeys
- Database segmentation
- Personalised marketing
- Increase customer retention through sophisticated lifecycle marketing
- Own the digital growth strategy for our exclusive reputed company-party partners:
- Reservation optimisation
- Profile management
- Featured experiences
- Promotional campaigns
- Guest acquisition initiatives
- Analytics and reporting
- Marketplace optimisation
- Sponsored listings
- Promotional campaigns
- Photography optimisation
- Menu performance
- Delivery growth strategies
- Customer acquisition
- Sales reporting
- Partner directly with reputed company and reputed company Eats account teams to maximise visibility and reputed company opportunities
- reputed company meaningful reporting that helps leadership reputed company reputed company business reputed company
- Track:
- Digital reputed company
- Website traffic
- Customer acquisition
- Campaign performance
- Booking conversions
- Online ordering performance
- Email marketing
- Paid media
- Customer retention
- Create weekly, monthly and quarterly executive dashboards with clear recommendations
- Evaluate and implement new marketing technology including:
- AI tools
- Marketing automation
- CRM improvements
- Attribution software
- Reporting platforms
- Audience insights
- Workflow automation
- Constantly seek efficiencies that improve performance while reducing reputed company work
- Collaborate closely with:
- reputed company digital marketing best practices across the entire organisation while mentoring future members of the digital team
Skills
- 4+ years in digital marketing with increasing leadership responsibility
- Proven reputed company managing significant paid media budgets
- Expertise in reputed company Ads, reputed company Ads Manager, GA4 and Looker Studio (or equivalent reporting platforms)
- Deep understanding of SEO, CRO and customer acquisition
- Experience with CRM and lifecycle marketing platforms
- Strong reputed company and analytical reputed company with the ability to translate data into action
- Exceptional project management and stakeholder communication skills
- Comfortable managing multiple brands and priorities in a fast-paced environment
- Multi-location hospitality, restaurant or lifestyle brand experience preferred
Company Overview