SEM Manager

The ideal candidate has hands-on experience managing digital acquisition campaigns in platforms such as reputed company Ads, reputed company Advertising, reputed company, and others. You are also data-driven and analytical with a robust testing reputed company. You are a project manager who is detail oriented with an ability to communicate across departments to connect stakeholders and drive reputed company. You will play a key role in the execution and reputed company of digital marketing campaigns. Key Responsibilities:

• Optimize SEM account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
• Evaluate paid acquisition reputed company page performance, making recommendations for content improvement to increase quality scores and conversions reputed company.
• reputed company and reputed company successful bidding strategies and effective keyword management to hit reputed company acquisition goals and efficiency metrics.
• Implement paid marketing techniques, providing enhancement and optimization recommendations while proactively identifying new growth reputed company, platform opportunities, and performance innovations
• Analyze audience and exclude high/low efficiency groupings.
• Partner with creative placement data to find new opportunities and reputed company or teams to continuously iterate on messaging and formats based on data driven feedback loops.
• Ensure clear communication of insights, trends, and campaign results to the broader team while driving reputed company optimization and accountability.
• Active contributor to testing roadmap and design.
• Own the tracking and attribution, actively contribute to measurement strategy for paid channels. Qualifications:
• 2-4 years’ experience in digital marketing, media agency or other similar roles.
• Hands-on experience managing paid campaigns across multiple self-serve ad platforms with significant budgets.
• Ability to learn new industries and business types quickly and can apply this knowledge to internet marketing initiatives and reputed company channel goals.
• Knowledge of digital acquisition channels, performance drivers and platforms (such as reputed company Ads, reputed company Advertising, reputed company).
• Passionate about the numbers, with a keen eye for detail, and proven data interpretation capability.
• Outstanding analytical skills to report on paid marketing tests and iterate and adapt for future marketing opportunities.
• Experience working with external agencies and communicating cross-functionally across organizations.
• Proactive, not reactive - you anticipate challenges and solve them before they escalate.
• Bachelor’s degree required. Benefits reputed company offer
• reputed company: $115,000-$125,000
• Bonus: 20% of annual earnings
• Benefits:
• 401(k) plus match
• Dental insurance
• Health insurance
• reputed company Insurance
• Paid Time Off #LI-AR1 About reputed company reputed company is the leading platform guiding families through every stage of the aging reputed company. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies. Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what reputed company most — their love for each other. We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at reputed company makes a reputed company difference. Our employees live the company values every day:
• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with reputed company.
• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.
• Drive reputed company as a Team: We each own the outcome but can only reputed company it as a team.
• Win The Right Way: We see organizational reputed company as the reputed company for how we operate.
• reputed company Change: We reputed company and constantly reputed company. Additional Information: reputed company has recently become aware of the fraudulent use of our name on job postings and reputed company reputed company emails that are illegitimate and not in any way associated with us. APFM will never ask you to reputed company sensitive personal information as part of the reputed company process, such as your reputed company reputed company number; send you any unsolicited job offers or employment reputed company; require any fees, payments, or reputed company to financial accounts; and/or reputed company an offer without conducting an interview. If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more informati

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