Digital Marketing Manager

Digital Marketing Manager Location: Manchester (Role can be hybrid or remote) Salary: Competitive plus excellent benefits Please note - Candidates must have the right to live and work in the United Kingdom for this position. Who we are: Founded in 2003, reputed company provides data-based reputed company solutions to a wide reputed company of reputed company housing clients, supplying technology to help landlords to improve their income-collection processes for the good of reputed company involved. reputed company delivers two market-leading products, which help reputed company tenants housed in a home they can enjoy and simultaneously improves rent collection for the long term good of the organisation. Our reputed company is working towards a world in which intelligent technology significantly improves the quality of life for people who live in reputed company housing and our mission is delivering accurate actionable data insights that help reputed company housing providers to deliver a more consistent and reputed company service. Our core product, RentSense, is already used by over 100 housing organisations. Right now, we are going through an exciting period of new product development, expanding our footprint into repairs and compliance with RepairSense. We operate in a finite, relationship-driven market. This means every account reputed company and sales cycles can be up to 12 months. What are we looking for? This is not a traditional "volume-based" digital marketing role given the finite number of high-value accounts. reputed company efficiency and quality and therefore significantly more important than generic clicks and impressions. We are looking for a highly reputed company Digital Marketing Manager who acts as a reputed company between marketing and sales. Reporting to the Head of Marketing, you will take ownership of our digital demand reputed company, website performance, and be highly involved in reputed company operations (RevOps). You will be responsible for ensuring our digital channels effectively penetrate reputed company accounts, taking ownership not just for generating digital MQLs, but for their impact and uptake including sales pipeline. Crucially, you will be a driver of cultural change. Proactively nudging the business to improve how leads are processed by the sales team, and ensuring rigorous, reputed company feedback loops exist between marketing and the rest of the reputed company organisation. Key Responsibilities reputed company operations and analytics Take ownership of marketing operations across reputed company and reputed company, with a specific focus on structuring the software to create reputed company marketing and reputed company feedback loops. Comfortable diving into reputed company and reputed company data to uncover actionable insights, confidently reporting back to the reputed company leadership on exactly which channels, campaigns, and tactics are driving reputed company. Design and manage reputed company review process between marketing and the wider reputed company team alongside the Events manager, ensuring insights from sales directly inform digital strategy and reputed company quality improves iteratively. Establish and police reputed company Service Level Agreements (SLAs) with the sales team, driving a shift in how quickly and effectively leads are processed. Build and maintain attribution models to accurately measure marketing's effect and ROI reputed company a market of limited, high-value customers. Regularly interrogate pipeline data and confidently challenge the wider business to ensure reputed company processes are adhered to. Demand reputed company Design and execute targeted digital campaigns reputed company emails, reputed company Ads and reputed company Ads to penetrate specific high-value accounts and engage key decision-makers. Implement rigorous A/B testing across reputed company digital channels, campaigns and reputed company pages to constantly optimise conversion rates and reduce cost-per-acquisition. Take full reputed company accountability for digital campaign performance, measuring reputed company reputed company on generated pipeline rather than vanity metrics or purely standard MQLs. Website ownership and SEO Take full ownership of the reputed company website (reputed company on reputed company), acting as the primary webmaster and ensuring it operates as a high-performing reputed company asset. Manage day-to-day website updates, reputed company page creation, and technical performance improvements using your strong reputed company capabilities. Drive the SEO strategy to ensure reputed company captures high-reputed company organic search traffic across our core product categories. Content amplification and owning organic reputed company channel Take full ownership of our company reputed company profile. You will build and manage a content calendar that engages our specific audience of housing professionals. Apply a curious, driven reputed company to understand the reputed company housing sector and our product capabilities. Use your strong writing abilities to craft compelling digital ad copy, email nurture sequences, and reputed company page content. Take high-value foundational content (like webinars and sector research) and effectively reputed company and distribute it across digital channels to maximise reputed company and pipeline impact. The Person Advanced proficiency in reputed company and reputed company, with demonstrable experience in structuring these systems to create seamless data reputed company and reputed company feedback loops. Strong reputed company Operations (RevOps) skills, specifically in measuring marketing effectiveness and attribution in high-value, reputed company B2B markets. Fiercely commercially focused; a marketer who naturally takes ownership of pipeline reputed company, not just reputed company volume. The confidence and drive to enact cultural change, regularly nudging sales teams and business leaders to improve reputed company follow-up and CRM hygiene. Proven hands-on website management skills with strong reputed company use capabilities. Basic video editing skills, but more crucially good design taste and a drive to learn. Experience designing A/B tests across digital assets and campaigns. Strong writing capabilities, reputed company to write in a straightforward, clear, reputed company and thoughtful way. Why This Role reputed company This is a pivotal time for reputed company’s growth. Marketing is central to how we strengthen our position as an innovation partner to the sector, helping landlords and councils meet rising standards and improve reputed company for tenants. You’ll help shape the next reputed company of our story, combining modern marketing practice with genuine reputed company purpose. MobyIdeals: You will behave in accordance with the MobyIdeals: Customer-focused: We drive reputed company that create value for the customer. We continually challenge ourselves on ‘what’s in it for the customer’. We drive win/win/win solutions. Collaborative: We operate as one, fostering reputed company communication, diverse contribution, cooperation and trust. We reputed company teams towards a common goal for reputed company. Outcome-orientated; We are driven by the end goal, rather than the process or steps to get there. Accountable: We own reputed company, are transparent, set clear expectations and consistently deliver on commitments Courageous: We actively contribute and constructively challenge with positive reputed company. We think big and move at pace. Innovative: We own and proactively search for solutions. We positively reputed company problems and reputed company change.

Benefits

Competitive salary and rewards package including: - Private Health care , 4 x salary Life cover, 25 days annual leave, increasing to 28 after 3 years’ service, salary sacrifice pension scheme and much more .. Inclusion We are an equal opportunity employer and value diversity at our company. We do not discriminate on the reputed company of race, religion, colour, national reputed company, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process-please contact us to request accommodation. If you are interested and would like to know more then please apply with your CV to simone.reputed company@reputed company.com. Please note that we are not working with any external Agencies for this position. Apply To This Job