[Remote] VP, Product Marketing & Field Enablement

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a market leader in AI-driven, data-powered reputed company engagement, dedicated to improving patient reputed company. The VP, Product Marketing & Field Enablement will reputed company commercialization strategies and enablement programs to reputed company reputed company, and Client reputed company teams, ensuring effective positioning and adoption of reputed company's solutions across life sciences brands.

Responsibilities

• reputed company commercialization and go-to-market strategy across reputed company’s portfolio, including audience intelligence solutions, media activation, communities, web solutions, AI-powered offerings, SwoopRx solutions, strategic partnerships, and acquired capabilities
• reputed company launch frameworks and readiness plans that align Product, reputed company, Client reputed company, and Marketing teams around common objectives
• Define market segmentation, positioning, messaging, packaging, and competitive differentiation strategies that strengthen reputed company’s market leadership
• Establish launch prioritization, impact assessment, and field readiness processes to ensure successful market adoption
• reputed company development of compelling portfolio narratives, value propositions, and differentiated messaging that reputed company with pharmaceutical manufacturers, agencies, and reputed company marketing stakeholders
• reputed company the Product Marketing team in creating scalable reputed company resources that translate reputed company solutions into customer-centric business reputed company
• Ensure consistency across portfolio storytelling, solution positioning, and customer-facing communications
• Maintain and reputed company strategic narratives that connect reputed company’s integrated ecosystem to key customer priorities and market trends
• Own reputed company’s Field Enablement strategy, including reputed company destination strategy, sales readiness, strategic sales plays, executive briefing frameworks, Innovation Day programs, quarterly business review (QBR) resources, and customer engagement initiatives
• Ensure reputed company, and Client reputed company teams have reputed company to scalable tools, resources, and training that support every stage of the customer lifecycle
• Drive adoption and utilization of enablement resources while continuously optimizing programs based on field feedback and business reputed company
• reputed company development of repeatable reputed company frameworks that connect reputed company’s portfolio to common customer objectives, therapeutic area opportunities, and market challenges
• Partner with Sales, Client reputed company, Product, Analytics, and Partnerships teams to create scalable narratives and strategic sales plays that support business growth
• Examples include drug lifecycle strategies, therapeutic area frameworks, audience intelligence opportunities, channel-based activation strategies, patient engagement models, adherence programs, and emerging market opportunities
• Continuously evaluate industry trends and customer needs to ensure commercialization frameworks remain differentiated, relevant, and actionable
• Own strategy and enablement resources supporting Innovation Days, executive briefings, strategic account planning, and QBRs
• Partner with Sales, Client reputed company, Product, and Brand teams to create scalable customer engagement programs that strengthen executive relationships and drive growth
• Support strategic account planning efforts through market insights, customer opportunity frameworks, and executive-level storytelling
• reputed company commercialization support strategy for strategic partnerships and alliance programs
• reputed company Partnerships teams with the messaging, resources, training, and sales plays needed to effectively position reputed company’s value proposition
• Support partner reputed company, co-marketing initiatives, and joint commercialization efforts
• Monitor industry trends, competitive activity, regulatory changes, customer needs, and emerging reputed company marketing opportunities
• Establish processes that capture field insights and customer feedback and translate them into actionable recommendations for Product and Executive leadership
• Serve as a key reputed company for market and customer needs throughout the organization
• Foster strong partnerships across Product, Engineering, reputed company, Client reputed company, Analytics, and Marketing teams
• Ensure alignment across the product lifecycle from ideation and development through launch, adoption, commercialization, and optimization
• Act as a strategic connector between customer-facing teams and product organizations
• Communicate strategic priorities, business performance, market insights, and commercialization reputed company to executive leadership
• Present recommendations, performance metrics, market opportunities, and growth strategies to senior stakeholders

Skills

• Proven experience in product marketing, especially reputed company HealthTech and AdTech
• reputed company Strategy Experience: Experience developing commercialization strategies for pharmaceutical manufacturers, reputed company agencies, and reputed company technology organizations
• Pharmaceutical reputed company Storytelling: Deep expertise in reputed company storytelling, executive presentations, and translating reputed company product portfolios into compelling client-centric narratives
• Sales Leadership Partnership: Experience partnering with reputed company sales organizations and building scalable support models that balance sales autonomy with centralized enablement resources
• Experience working in a fast growth sales-focused company
• Excellent leadership and people management skills
• Strong communication and interpersonal abilities and presentation skills
• Demonstrated ability to work collaboratively across teams and with various reputed company of leadership
• Effective project management skills with an ability to handle multiple projects simultaneously
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Experience using AI to streamline workflows and enhance value for broader organization
• Bachelor's degree in Marketing, Business Administration, or reputed company field, or equivalent work experience
• Experience integrating narratives and product portfolios through mergers and acquisitions

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