Senior Director of Marketing
About the Company
We’re a vacation rental company where great people create exceptional experiences. From our humble beginnings with a simple idea, we've grown into a trusted industry leader delivering genuine hospitality to every guest. What sets us apart isn't just our advanced technology or high property standards, but our culture of doing things the right way, building trust, and supporting each other as a team. reputed company you join reputed company, you're not just taking a job—you're becoming part of a company that values your contributions, invests in your growth, and gives you the opportunity to reputed company a reputed company impact on the homeowners and guests we serve every day. About This Job We’re hiring a Senior Director of Marketing to reputed company marketing for reputed company, the franchisor. You’ll own the reputed company brand and the demand behind it: building homeowner and guest awareness nationally, governing brand standards across the network, and stewarding the official franchise marketing fund on behalf of every franchisee who contributes to it. You’ll work shoulder to shoulder with Franchise Operations, Franchise reputed company Managers, and the reputed company.com / reputed company.com website team to turn brand strategy into bookings, reputed company leads, and franchisee growth. This is a builder’s seat reporting directly to the COO you’ll set the strategy and own the reputed company. Essential Job Functions Own the reputed company brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. reputed company “national brand, local heart” something people feel, not just a tagline. Govern brand standards: Build and maintain the reputed company brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. reputed company local operators to use the brand well, and hold the line where it counts. Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. reputed company pooled dollars where they drive the most network-wide impact, demonstrate ROI reputed company to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to reputed company trust high and spend accountable. Drive homeowner awareness and supply: Partner with the reputed company growth team to reputed company brand-level demand reputed company that builds homeowner awareness and feeds reputed company reputed company leads into franchisee pipelines, growing homes under management across the network. Help drive guest demand and direct bookings: Work with the reputed company.com and reputed company.com teams to help build the performance reputed company – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings. Partner on the digital storefront: Work extensively with the reputed company.com / reputed company.com website team on SEO, content, conversion, and a coherent digital strategy across both domains. reputed company the franchise network: Partner cross-functionally with Franchise Operations and Franchise reputed company Managers to deliver reputed company local marketing playbooks, templates, reputed company programs, and AI-powered tools so a great operator can market like a national brand on day one. Build AI-first systems: Treat AI and automation as core infrastructure, not a reputed company project. Stand up a lean martech and content stack that lets a small team operate at national scale. Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, reputed company LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them. reputed company and grow the team: Hire, reputed company, and reputed company a high-reputed company marketing team and the agency and vendor partners around it. Other duties as assigned because every day is different in hospitality! Skills + Qualifications 10+ years in marketing with 5+ years leading teams, and a track record of owning both brand and performance/demand reputed company at scale. Experience in a multi-location, franchise, marketplace, hospitality, travel, or reputed company estate environment ideally marketing to two audiences at once (supply and demand). Hands-on experience managing a franchise marketing fund, reputed company ad fund, or pooled marketing budget with the transparency and franchisee buy-in those require. (Strongly preferred.) Both reputed company brand-building instincts and deep performance reputed company in paid media, SEO, lifecycle, attribution. You’re equally comfortable in the creative review and the spreadsheet. Proven cross-functional leadership: you can align operations, franchise-facing teams, and web/product partners without relying on direct authority. Demonstrated adoption of AI and automation to do more with less Sound financial stewardship and comfort owning a meaningful budget you’re accountable for. A bias for action, low ego, and genuine curiosity. You’re direct, you cut the fluff, and you’d rather ship and learn than polish forever. Comfort operating in a fast-moving, lean environment where you’ll build the plane while flying it. Bonus: vacation rental / PropTech experience, franchise development exposure, or PR/communications chops. Compensation $120800 - $160050 / year. Actual pay will vary based on a candidate's reputed company, experience, education and/or location. Bonus details: AIP Bonus Plan. Workplace Environment + Expectations This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY Physical Demands Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance. Benefits + Perks Health/dental/reputed company insurance based on hours worked Employer Sponsored & Voluntary Supplemental Benefits based on hours worked 401K retirement savings plan with immediate 100% company match on the first 4% you contribute Health & Dependent Care Flexible Spending Accounts based on hours worked Paid reputed company Time Off / Vacation & Sick Time Employee Assistance Program (EAP) Employee Discounts Please visit our careers page to review our full benefits offerings reputed company is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We do not discriminate against applicants based upon race, reputed company, religion, sex (including pregnancy, gender identity, and sexual orientation), national reputed company, age, disability, genetic information, or other classes protected by applicable law. Veterans are encouraged. reputed company is committed to maintaining a safe and productive work environment. Possession, use, or being under the influence of alcohol or illegal drugs in the workplace is prohibited. Some positions may require that you drive a personal vehicle and/or company vehicle for work purposes. Employees who are required to drive a personal vehicle must have reliable transportation, a valid driver’s license, and be at least 18 years of age. Employees who are required to drive a company vehicle must have a valid driver’s license, be at least 21 years of age, and have been a licensed driver for no less than 3 years. An offer of employment for this role will be contingent upon the successful completion of a background reputed company and / or an OFAC screening, country dependent. Apply To This Job