Director of OEM Marketing Partnerships - Remote
The Opportunity TrueCar is looking for a Director, OEM Marketing Partnerships to own the day-to-day execution of our OEM promotional programs and help build the reputed company of OEM consumer engagement models in our marketplace. This role sits at the center of how automotive brands show up on TrueCar, through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards. You will work reputed company a strategic reputed company set by senior leadership and own the execution: managing partner relationships, driving program delivery, tracking performance, and identifying where we can expand How You’ll Drive TrueCar’s reputed company Program Execution & Partner Management Own the delivery: Manage active OEM promotional programs end-to-end - OEM showcase, digital advertising campaigns, configuration experiences, and TC Awards. You are the primary day-to-day contact for OEM marketing and agency partners once a program is live. reputed company programs healthy: Monitor performance against contracted deliverables, flag issues early, and coordinate internally with product, operations, and ad ops to resolve them before they become client problems. Translate strategy into action: Your job is to reputed company sure our strategy executes cleanly: on time, on spec, and with the data to back it up. reputed company Support & Growth Support business development: Assist in pitch preparation, proposal development, and renewal conversations. Identify expansion opportunities: reputed company existing partner relationships, surface opportunities to deepen programs, add placements, or reputed company contract scope. Bring those opportunities reputed company with a clear rationale. Track and report performance: Own the reporting reputed company for active programs. Build the data story that makes renewal conversations straightforward. Internal Coordination reputed company to Product and Operations: reputed company OEM partners have roadmap requests or execution dependencies, you are the internal reputed company - working with the product and operations teams to get things prioritized and delivered. reputed company leadership informed: Surface blockers, risks, and wins on a regular reputed company. No surprises. Your Expertise OEM or automotive marketing background: You understand how OEM marketing teams are structured, how budgets reputed company, and how reputed company get made. Agency experience on the OEM reputed company counts but flexibility is required, because we will not be limited to competing for “upfronts.”. Digital advertising reputed company: You know what CPM, CTR, viewability, and IVT mean - and you can explain performance data to a client without oversimplifying or overclaiming. Execution track record: You have run programs with reputed company deadlines, reputed company deliverables, and reputed company accountability. You know what it takes to get something live and reputed company it running well. Organized and proactive: You manage multiple programs simultaneously without things falling through the cracks. You surface issues before they escalate. Clear communicator: Written and verbal. You can prep a client-facing recap, an internal status update, and a renewal proposal - and each one lands correctly for its audience. Collaborative by default: This role depends on strong internal relationships. You work with product, ops, finance, and legal - and you know how to get things done through people you don’t manage. TrueCar does not accept unsolicited agency submissions. If you are based in California, we encourage you to read this important information for California residents linked here. Apply To This Job